Koi Marketing Group provides marketing and sales solutionsMortgagePress.comMortgage marketing and sales solutions
Koi Marketing Group Inc., a company specializing in total
marketing solutions, including a full suite of content, design
development and complete end-to-end business strategies, has
announced the launch of their company. The company, which was
founded by three former leaders of the American Home Mortgage
marketing team, will take their track record of success, including
development of the successful American Brokers Conduit brand, to
organizations across the country. The Koi team plans to help meet
the increasing demands of financial service professionals by
providing strategic communications that are tailored to specific
business needs in order to deliver measurable results.
"We've built our business model on the belief that to succeed in
today's marketplace, a company's vision must include a solid
marketing plan, which becomes integrated throughout all facets of a
company's business. We become dedicated consultants to our clients'
businesses and gain a complete understanding of their vision,
products and services. This allows us to develop a clear
understanding of their business from the inside out and helps us
work with our clients to build a foundation and culture that will
successfully sustain their brand," explained Kimberly Collins,
managing partner.
Koi provides everything from marketing and public relations to
powerful sales tools and effective methods to generate leads, close
new business, and support and retain client relationships. Koi
works with clients in building a strong communications platform,
and then supports it with the tools and resources to deliver
results. The company firmly believes technology is a key component
of success in today's marketplace and has created an online tool
that serves as a turnkey solution to assist clients in implementing
successful communication and marketing strategies, including
generating new business and client retention. This tool can be
customized to meet specific business needs, regardless of company
size, industry or current technology capabilities.
"Increasingly, companies are looking for ways to cut costs while
delivering top-notch products and support their customers and
employees. We believe this trend will continue as the credit crunch
begins to impact corporate spending. Many companies will look to
retain external experts to develop and drive their sales teams
while ensuring they meet their sales and profit goals and stay
ahead of the competition," said Leslie Baran, managing partner.
The founders of the Koi Marketing Group each bring with them a
wealth of experience to the company. Kimberly Collins, Leslie Baran
and MaryAnn Benzola have all worked in the financial services
industry for more than a decade. "We are looking forward to
creating long-term, trusting client relationships with financial
companies across the United States and helping them improve their
marketing processes while enhancing their reputations in the
marketplace," concluded Benzola.
For more information, visit www.koimarketinggroup.com.
