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Mortgage lender insolvencies due to bad credit near end

National Mortgage Professional
Nov 15, 2007

Koi Marketing Group provides marketing and sales solutionsMortgagePress.comMortgage marketing and sales solutions Koi Marketing Group Inc., a company specializing in total marketing solutions, including a full suite of content, design development and complete end-to-end business strategies, has announced the launch of their company. The company, which was founded by three former leaders of the American Home Mortgage marketing team, will take their track record of success, including development of the successful American Brokers Conduit brand, to organizations across the country. The Koi team plans to help meet the increasing demands of financial service professionals by providing strategic communications that are tailored to specific business needs in order to deliver measurable results. "We've built our business model on the belief that to succeed in today's marketplace, a company's vision must include a solid marketing plan, which becomes integrated throughout all facets of a company's business. We become dedicated consultants to our clients' businesses and gain a complete understanding of their vision, products and services. This allows us to develop a clear understanding of their business from the inside out and helps us work with our clients to build a foundation and culture that will successfully sustain their brand," explained Kimberly Collins, managing partner. Koi provides everything from marketing and public relations to powerful sales tools and effective methods to generate leads, close new business, and support and retain client relationships. Koi works with clients in building a strong communications platform, and then supports it with the tools and resources to deliver results. The company firmly believes technology is a key component of success in today's marketplace and has created an online tool that serves as a turnkey solution to assist clients in implementing successful communication and marketing strategies, including generating new business and client retention. This tool can be customized to meet specific business needs, regardless of company size, industry or current technology capabilities. "Increasingly, companies are looking for ways to cut costs while delivering top-notch products and support their customers and employees. We believe this trend will continue as the credit crunch begins to impact corporate spending. Many companies will look to retain external experts to develop and drive their sales teams while ensuring they meet their sales and profit goals and stay ahead of the competition," said Leslie Baran, managing partner. The founders of the Koi Marketing Group each bring with them a wealth of experience to the company. Kimberly Collins, Leslie Baran and MaryAnn Benzola have all worked in the financial services industry for more than a decade. "We are looking forward to creating long-term, trusting client relationships with financial companies across the United States and helping them improve their marketing processes while enhancing their reputations in the marketplace," concluded Benzola. For more information, visit www.koimarketinggroup.com.
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