InterBay launches InterBay.tvMortgagePress.comsmall commercial lending, educate Mortgage Brokers, build trusted relationships
Small commercial lender InterBay Funding LLC has launched interbay.tv, a site where
Mortgage Brokers will have the ability to view video. Structured
after YouTube and other user-generated content Web sites, InterBay
created interbay.tv as an extension of its efforts to support
brokers in small commercial lending. The site will be used to
educate Mortgage Brokers, promote their successes and provide news
about recent company events, all in video. InterBay.tv users can
also upload their own original content, enabling them to share
their successes, strategies and tips.
"InterBay is a people company," says Tom Brubaker, InterBay vice
president of marketing. "Interbay.tv is a creative variation of the
popular online video phenomenon designed for our niche market.
There is nothing like it in the small commercial lending arena, and
we hope to engage brokers who have had positive experiences with
InterBay to tell their story by creating their own original video.
Plus, brokers can share tips with each other, creating a community
and lots of camaraderie."
Examples of the content to be found on interbay.tv are broker
talk, news, insider buzz and sales tips. Brokers can watch videos
from special events and listen to company associates. Valuable
sales tips are delivered in role-playing scenarios and cover things
like how to match the right solutions to the borrower's needs, how
to handle borrower rejections and how to build trusted
relationships. Troy Aikman, InterBay's national spokesperson, also
gets in front of the camera to help motivate brokers with tips on
winning strategies and information on free training and InterBay
Academy.
For more information, visit www.interbay.tv.
