Floify President and GM Advising Broker Action Coalition

One of NMP’s 2024 Women of Inspiration is using her technology prowess to help brokers and lenders better serve homebuyers.

Floify President and General Manager Sofia Rossato was named as one of three vendor advisories to the non-profit Broker Action Coalition (BAC).

The organization appointed its inaugural board of directors and leadership council early this year.

“Unlike many industry groups, BAC takes a broad view of what lending professionals need to accomplish in order to be successful, and how those activities, in turn, can benefit consumers,” Rossato said in a statement. “That aligns with Floify’s view of advancing technology in directions that improve the customer experience and help get more people into homes, especially those in underserved communities.”

The Boulder, Colorado-based Floify is a digital mortgage automation platform and point-of-sale solution used by lenders and loan originators.

Rossato brings more than 20 years of experience to the role. Prior to Floify, she served as managing director and COO for the billion-dollar information division of $17B fintech, IHS Markit and was CEO of SnapEngage, an omni-channel messaging platform and early adopter of AI. 

“Sofia brings a deep understanding of the fintech market and how to optimize technology to help lenders and brokers better serve the needs of their borrowers from the time they fill out the loan application to the loan’s close,” BAC CEO and co-founder Katie Sweeney said. “Combined with BAC’s governance structure, the board and its advisors reflect our commitment to engaging on policy issues that will protect and enhance opportunities for the independent brokerage community and consumers alike.”

Rossato joins Brian Vieaux, president and COO of FinLocker and Sam Parker, owner of My Credit Guy, as a vendor advisor to BAC's board.