Martopia launches new tool to transform static brochures into interactive documents MortgagePress.comMartopia, EPiK, print communications, ThreeSphere
Martopia, a growth catalyst firm that provides a unique blend of
marketing, public relations and interactive expertise to help
businesses achieve their growth goals, announced today the launch
of EPiK, a new tool that offers a fresh way for companies to
communicate. EPiK is a leading edge way to turn ordinary print
communications into dynamic interactive documents.
EPiK provides the virtual experience of reading a book--complete
with realistic page-turning at the click of a mouse. Users can
click on the edge of the pages to change pages or they can quickly
"fast forward" to any section of the document using the navigation
or scroll bar.
The EPiK can include links to Microsoft Office files, PDFs,
jpegs and even new media files such as podcasts and videos. Rather
than having a static brochure or document, companies can create an
interactive experience that brings their stories to life.
"We developed EPiK because customers want to receive information
differently today. With the proliferation of the Internet and new
media, customer expectations have risen. Many people simply don't
have time to read, so they want to receive information in a
quick-hitting, stimulating way. EPiK enables companies to integrate
new media tools into their brochures, white papers, press kits and
other materials that once were static. It also allows functionality
such as Contact Us interaction, usage tracking, links to print
collateral files and more," says Martopia President Tami
Hernandez.
EPiK is fully customizable and the initial purchase includes
set-up up with a company's brand graphics and content. Since EPiK
is a complete, self-contained file that integrates all of the
content, it fits on a mini-CD, full-size CD or flash drive and can
also be posted online to a companys Web site.
Once an EPiK document is created, companies can update it using
the optional Online Self-Update Tool. No programming is required to
make changes to EPiKs text, images, pages, links and other content.
The Online Self-Update Tool is built for non-technical users. It is
intuitive and user-friendly.
Martopia co-developed the EPiK technology with its partner,
ThreeSphere, a leading technology company specializing in advanced
Internet applications. Martopia and ThreeSphere plan to launch
additional cutting-edge marketing tools together in the coming
months to combine the power of new technology and strategic
marketing expertise.
For more information, visit www.martopia.com or www.threesphere.com.
