Mortgage Coach launches first-of-its-kind video communityMortgagePress.comMortgage Coach, Video Community, YouTube, Justo Sepulveda
Mortgage Coach, a resource for selling tools, sales technology
solutions and industry education, has launched its new Video
Community, a first-of-its-kind Web site that enables mortgage and
real estate professionals to easily create and share
professional-grade videos for training, demonstrations, tutorials
and presentations, all with just a few mouse clicks.
The Mortgage Coach Video Community, which can be visited free of
charge at www.MortgageCoachVideos.com,
has taken the YouTube concept one step further, tailoring it for
the mortgage industry. By leveraging a new, innovative
screen-capture technology, The Mortgage Coach Video Community gives
virtually all loan originators and real estate agents a way to
quickly and easily illustrate specific financing strategies to
their clients, which can make the difference between a new
transaction and a deal that never happens.
"Mortgage Coach Video Community helped me get two refinance
deals that were about to go to a local bank," says Justo Sepulveda,
a strategic mortgage planner with Mortgage Network in Wilbraham,
Mass. "By using a video presentation, I was able to show critical
money-saving information faster than I could convey over the phone.
Video Community is working on my behalf, helping me to get more
deals, even when I'm busy working on other loans."
Creating and uploading a video is simple, and can be completed
with just a few mouse clicks. Video Community members simply log
onto the Video Community site from any Internet-connected computer,
and with one mouse click, can begin recording their videos, which
are generally comprised of computer screen shots, synchronized with
the member's voice narration. By providing videos that are
"screen-focused" rather than "person-focused," members can visually
convey actual financial comparisons of varying loan programs,
rather than simply being a "talking head" that explains concepts on
camera. With another click, the video is uploaded to the community
server and is available for sharing via the community website or
the members personal Web site, blog or e-mail.
The customized videos can as specific or as general as the
member would like, and can be tailored to address a specific
borrowers unique real estate transaction. Members can share the
video with the intended viewers in any of three ways: •
Include a link to the video on the Video Community Web site in an
e-mail message
• Send an e-mail with a link to the video, directly from
the Video Community Web site
• Embed the video in the user's own Web site
• By enabling immediate education of clients and business
partners, the Mortgage Coach Video Community is helping mortgage
and real estate professionals to increase purchase leads and
solidify business relationships at a time when many professionals
are being forced to leave the business.
"In today's market, loan officers and Realtors face two distinct
challenges: lack of purchase leads and lack of trust from their
clients," says Dave Savage, CEO of Mortgage Coach. "The Mortgage
Coach Video Community is a solution for those two issues. By
providing a fast and easy way to create and share videos, loan
officers and Realtors can effectively communicate todays best
deal-making strategies to their clients and business partners,
which in turn generates more leads and helps those professionals to
earn immediate trust from their clients."
The portal's top navigation bar enables loan officers and
Realtors to share and categorize videos according to viewer or
type: For Homeowners, For Partners, Training and Other. The videos
are very viewer-friendly because they capture all mouse clicks
along with narration and annotation.
Mortgage Coach invites anyone to visit the Video Community and
learn how other loan officers and Realtors are currently presenting
the most cutting-edge home-buying strategies to homeowners and
partners. To visit the Mortgage Coach Video Community to watch and
create your videos, please visit mortgagecoach.utipu.com/app/.
For more information, visit www.mortgagecoach.com.
