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Pete Maselli joins Lender Processing Services Inc.

National Mortgage Professional
Feb 25, 2009

Mortgage Coach launches first-of-its-kind video communityMortgagePress.comMortgage Coach, Video Community, YouTube, Justo Sepulveda Mortgage Coach, a resource for selling tools, sales technology solutions and industry education, has launched its new Video Community, a first-of-its-kind Web site that enables mortgage and real estate professionals to easily create and share professional-grade videos for training, demonstrations, tutorials and presentations, all with just a few mouse clicks. The Mortgage Coach Video Community, which can be visited free of charge at, has taken the YouTube concept one step further, tailoring it for the mortgage industry. By leveraging a new, innovative screen-capture technology, The Mortgage Coach Video Community gives virtually all loan originators and real estate agents a way to quickly and easily illustrate specific financing strategies to their clients, which can make the difference between a new transaction and a deal that never happens. "Mortgage Coach Video Community helped me get two refinance deals that were about to go to a local bank," says Justo Sepulveda, a strategic mortgage planner with Mortgage Network in Wilbraham, Mass. "By using a video presentation, I was able to show critical money-saving information faster than I could convey over the phone. Video Community is working on my behalf, helping me to get more deals, even when I'm busy working on other loans." Creating and uploading a video is simple, and can be completed with just a few mouse clicks. Video Community members simply log onto the Video Community site from any Internet-connected computer, and with one mouse click, can begin recording their videos, which are generally comprised of computer screen shots, synchronized with the member's voice narration. By providing videos that are "screen-focused" rather than "person-focused," members can visually convey actual financial comparisons of varying loan programs, rather than simply being a "talking head" that explains concepts on camera. With another click, the video is uploaded to the community server and is available for sharing via the community website or the members personal Web site, blog or e-mail. The customized videos can as specific or as general as the member would like, and can be tailored to address a specific borrowers unique real estate transaction. Members can share the video with the intended viewers in any of three ways: • Include a link to the video on the Video Community Web site in an e-mail message • Send an e-mail with a link to the video, directly from the Video Community Web site • Embed the video in the user's own Web site • By enabling immediate education of clients and business partners, the Mortgage Coach Video Community is helping mortgage and real estate professionals to increase purchase leads and solidify business relationships at a time when many professionals are being forced to leave the business. "In today's market, loan officers and Realtors face two distinct challenges: lack of purchase leads and lack of trust from their clients," says Dave Savage, CEO of Mortgage Coach. "The Mortgage Coach Video Community is a solution for those two issues. By providing a fast and easy way to create and share videos, loan officers and Realtors can effectively communicate todays best deal-making strategies to their clients and business partners, which in turn generates more leads and helps those professionals to earn immediate trust from their clients." The portal's top navigation bar enables loan officers and Realtors to share and categorize videos according to viewer or type: For Homeowners, For Partners, Training and Other. The videos are very viewer-friendly because they capture all mouse clicks along with narration and annotation. Mortgage Coach invites anyone to visit the Video Community and learn how other loan officers and Realtors are currently presenting the most cutting-edge home-buying strategies to homeowners and partners. To visit the Mortgage Coach Video Community to watch and create your videos, please visit For more information, visit
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