iEmergent Announces New Performance Planning Calculator Enhancement to Mortgage Market ForecastsMortgagePress.comiEmergent, market research, forecast, Dennis Hedlund, Performance Planning Tool, 2009–2013 Mortgage Opportunity and Velocity, Mortgage Opportunity Totals
iEmergent, a Des Moines, Iowa-based market research, forecasting
and advisory services firm for the financial services, mortgage and
real estate industries, announced the addition of enhanced local
market performance planning tools to its 20092013 mortgage
opportunity forecast tables.
iEmergent's enhanced performance planning tools help banks,
mortgage lenders and sales managers maximize loan acquisition
efficiencies, increase sales productivity, spend marketing dollars
wisely and optimize the allocation of their consumer contact
resources through educated decisions based on the types, size and
expected growth rates of mortgage volumes in local markets.
The planning tools are embedded in iEmergent's detailed loan
volume forecasts and unique market behavior metrics. The
user-adjustable tools enable lenders to differentiate the purchase
and refinance opportunities in each market and automatically
calibrate resource coverage levels based on their lending model,
current and future growth objectives, and competitive market
position. By providing the user the flexibility to alter inputs and
assumptions, the interactive tools help business leaders at all
levels see how changes in the economic environment might impact
their overall volume, market share and sales efficiency goals in
different markets.
"Our latest performance planning tools are designed to enable
all financial institutions--even regional and community banks,
non-bank lenders, joint ventures, brokers and credit unions--to
more effectively deal with the uncertainty that surrounds expected
loan volumes in today's local mortgage markets," said Dennis
Hedlund, president of iEmergent. "Our enhanced mortgage market
forecasts simplify many of the critical decisions used when
developing strategies to seize market share by grounding crucial
decisions in fact-based, loan volume projections and calculations,
rather than relying on the old conventional wisdoms that may no
longer fit today's environment. Since the tools permit users to
define multiple scenarios, they are able to optimize their total
resource levels, efficiency and profitability in a wide range of
market conditions. By planning in advance for market uncertainty,
an organization reduces internal anxieties and outperforms
competitors who are passively waiting for market conditions to
change."
iEmergent's newest Performance Planning Tool is available as an
add-on to its 2009-2013 Mortgage Opportunity and Velocity (MOV) and
Mortgage Opportunity Totals (MOT) tables covering all geographic
markets and market segments.
For more information, visit www.iemergent.com.
