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FDIC appoints Paul M. Nash as deputy to the chairman for external affairs

National Mortgage Professional
Mar 16, 2009

iEmergent Announces New Performance Planning Calculator Enhancement to Mortgage Market ForecastsMortgagePress.comiEmergent, market research, forecast, Dennis Hedlund, Performance Planning Tool, 2009–2013 Mortgage Opportunity and Velocity, Mortgage Opportunity Totals iEmergent, a Des Moines, Iowa-based market research, forecasting and advisory services firm for the financial services, mortgage and real estate industries, announced the addition of enhanced local market performance planning tools to its 20092013 mortgage opportunity forecast tables. iEmergent's enhanced performance planning tools help banks, mortgage lenders and sales managers maximize loan acquisition efficiencies, increase sales productivity, spend marketing dollars wisely and optimize the allocation of their consumer contact resources through educated decisions based on the types, size and expected growth rates of mortgage volumes in local markets. The planning tools are embedded in iEmergent's detailed loan volume forecasts and unique market behavior metrics. The user-adjustable tools enable lenders to differentiate the purchase and refinance opportunities in each market and automatically calibrate resource coverage levels based on their lending model, current and future growth objectives, and competitive market position. By providing the user the flexibility to alter inputs and assumptions, the interactive tools help business leaders at all levels see how changes in the economic environment might impact their overall volume, market share and sales efficiency goals in different markets. "Our latest performance planning tools are designed to enable all financial institutions--even regional and community banks, non-bank lenders, joint ventures, brokers and credit unions--to more effectively deal with the uncertainty that surrounds expected loan volumes in today's local mortgage markets," said Dennis Hedlund, president of iEmergent. "Our enhanced mortgage market forecasts simplify many of the critical decisions used when developing strategies to seize market share by grounding crucial decisions in fact-based, loan volume projections and calculations, rather than relying on the old conventional wisdoms that may no longer fit today's environment. Since the tools permit users to define multiple scenarios, they are able to optimize their total resource levels, efficiency and profitability in a wide range of market conditions. By planning in advance for market uncertainty, an organization reduces internal anxieties and outperforms competitors who are passively waiting for market conditions to change." iEmergent's newest Performance Planning Tool is available as an add-on to its 2009-2013 Mortgage Opportunity and Velocity (MOV) and Mortgage Opportunity Totals (MOT) tables covering all geographic markets and market segments. For more information, visit www.iemergent.com.
Published
Mar 16, 2009
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