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LPS Real Estate Group signs multi-year agreement with HomeServices of America companies
Aug 05, 2009

Lender Processing Services Inc. (LPS), a provider of integrated technology and services to the mortgage and real estate industries, has announced that it has signed a multi-year agreement to provide its rDesk Broker Suite of products, offered by its LPS Real Estate Group division, to eight operating companies that are part of the HomeServices of America Inc. (HSoA) network. These eight companies have signed contracts for a variety of rDesk Broker Suite products, including broker and agent Web sites, lead and contact management, comparative market analysis (CMA) and document management. The comprehensive, Web-based suite of integrated software solutions gives brokers the online marketing and productivity tools they need to create a competitive edge. These tools help them acquire more leads that can be converted to clients, work with buyers and sellers to close more transactions, and maintain lifelong customer relationships. The HSoA companies currently leveraging rDesk are: Edina Realty (which services North Dakota, Minnesota and Wisconsin); Kansas City-based Reece & Nichols; Prudential California Realty; Long Realty Company in Arizona; CBSHome Real Estate in Omaha, Nebraska; Champion Realty Inc. in Maryland; and Home Real Estate and Woods Bros Realty, both in Nebraska. "Over the years, the rDesk Broker Suite's depth and breadth of content and functionality have evolved, in great part, from input offered by innovative, market-leading brokers and thought leaders like the HSoA companies," said John Hensley, chief product and technology officer, LPS Real Estate Group. "Since its inception, the rDesk platform has leveraged new technology and standards to deliver brokers and agents a Web-based integrated solution that meets their growing business needs and keeps them ahead of their competition." An affiliate of Berkshire Hathaway Inc., Minneapolis-based HSoA is the nation's second largest provider of homeownership services and has a nationwide network of companies in 19 states that offers integrated real estate services, including brokerage services, mortgage originations, title and closing services, property and casualty insurance, home warranties and other homeownership services. "These companies are leaders in their respective markets," said Ron Peltier, HomeServices chairman and CEO. "To further that leadership position, they must offer products and services that set them apart from the competition. rDesk is a product that both strengthens market presence and enhances the customer experience." The rDesk Broker Suite includes rDesk Broker Web site, Resource Center and Contact Manager; rDesk CMA and Buyers Tour; a turnkey marketing campaign manager and professional flier program; the industry's most thorough neighborhood, school and environment reports; and a centralized document management system that can easily integrate DocCentral, the LPS non-proprietary document management system. The rDesk Broker Web site platform creates custom-branded, content-rich and scalable company Web sites that make it easy for customers to search for homes, get community information, investigate financing options and request additional information. The Broker Suite also includes rDesk's exclusive Client Relationship Manager, which creates a broker's online communication and customer management hub for the entire office with easy-to-use software tools to manage leads, customers, listings and transactions. The system instantly routes new leads to participating agents and then ensures that the agents respond within the timeframe set by the broker. Client Relationship Manager also accommodates real estate teams, other office groups and e-teams to share in new prospects collected by the broker's own site and in their market's portion of more than 600,000 leads LPS Real Estate Group generates to its broker and agent customers each year. For more information, visit
Aug 05, 2009
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