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Electronic Ink introduces user-centered, technology design to mortgage industry
Nov 04, 2009

Electronic Ink, an international design consultancy dedicated to improving the way people interact with technology, environments and one another, announced that it is formally pursuing opportunities to enable mortgage lenders and servicing companies to realize better return on their technology investments through user-focused design implementation and consulting. For more than 19 years, Electronic Ink has worked with some of the world's most notable brands in energy, financial services, healthcare, media and government. With the addition of mortgage technology veteran, Michael Blair, former founder and president of TrueClose, the company is poised to bring its unique set of expertise to mortgage finance and servicing. “Historically, user interface design has been neglected in the software development process and that is especially true within the mortgage industry,” said Blair, vice president, business development of Electronic Ink. “As a result, 60 percent of software projects typically fail, 40 percent never finish and 20 percent finish, but fail to launch. The rapid pace at which the mortgage industry is consolidating often forces organizations to combine disparate systems, with the end result being a confusing, underutilized system that frustrates employees and borrowers, and requires additional support and training.” Electronic Ink’s unique design process is four-pronged and includes: Definition, exploration, refinement and implementation, conducted by teams specializing in business analytics, human factors, design and technology. This approach not only enhances the usability and operational benefits of an organization’s technology, but positions Electronic Ink to provide unbiased counsel relative to enhancement of existing legacy technology or selection and implementation of new technologies. “Our goal has always been to vastly improve the end user experience with technology,” said Harold Hambrose, chief executive officer of Electronic Ink. “In so doing, Electronic Ink also works to maximize a return on investments through streamlined processes, increased user adoption and eliminating training expense. Mortgage companies are investing billions of dollars each year in information technology that does not successfully communicate with its intended audience, and it is our goal and commitment to help these companies better achieve their strategic goals in the technology design phase.” For more information, visit
Nov 04, 2009
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