AFR Mortgage expands with new office in Cherry Hill, N.J. – NMP Skip to main content

AFR Mortgage expands with new office in Cherry Hill, N.J.

Mar 05, 2010

American Financial Resources Inc./AFR Mortgage, a nationwide mortgage lender, has opened a new branch office in Cherry Hill, N.J. to service the local communities of central and southern N.J. The branch office will be led by Phil Valianti, the former head of American Mortgage.  Valianti has more than 20 years of experience in the mortgage industry and has been an active member of the local community for over 30 years. "The opening of an AFR Branch Office in Cherry Hill makes good business sense for both AFR and the community. American Financial Resources has an excellent reputation as a mortgage lender and offers a suite of mortgage products that most mainstream banks do not," said Valianti. "We will be actively engaged in the local communities working with Realtors, financial advisors, and citizens with mortgage or refinancing needs."  For more information, visit www.afrmortgage.com.
About the author
Published
Mar 05, 2010
Newrez Expands Into Personal Loans, Deepening Ties With Upgrade

The launch builds on a $1.5 billion loan investment relationship between parent Rithm Capital and Upgrade, extending Newrez's push beyond traditional mortgage lending

Nov 12, 2026
Better's Mortgage Volume Rises 15%, But Losses Persist

Better is targeting a bigger share of wholesale lending, with plans to expand into Non-QM and conventional mortgages

Nov 10, 2026
Strong Jobs Report Threatens Mortgage Rate Rally

October hiring more than doubled expectations, pushing Treasury yields higher

Nov 06, 2026
Fed Holds Rates, But Pricing Pressures Persist

Rising Treasury yields and fresh inflation data complicate rate locks, borrower qualification, and lender margins as markets anticipate another hike in December

Oct 29, 2026
Zippy Adds Capital For Manufactured-Home Lending Push

The $20 million investment from Saluda Grade will support expansion beyond 27 states and new loan products across wholesale, retail, and community channels

Oct 16, 2026
Inflation Hits 3.7%, Putting Mortgage Rate Relief At Risk

September’s inflation pickup puts recent rate improvements at risk, potentially eroding affordability gains from lower home prices and seller concessions

Oct 14, 2026