Skip to main content

Tranzact Information Services launches new customer retention program

NationalMortgageProfessional.com
Jun 21, 2010

Tranzact Information Services (Tranzact IS) has announced the launch of Loyalty Assurance, a new program designed to help lenders achieve dramatic improvements in customer retention rates. “Retention is the new acquisition,” said Ben Waldshan, president of Tranzact IS. “Faced with rising acquisition costs in a soft economy, many lenders are refocusing their marketing efforts on customer retention. We believe we offer one of the most cost-effective methods of retaining customers.” Tranzact IS’ Loyalty Assurance program leverages credit inquiries to help lenders identify customers who are actively shopping for a mortgage loan. “The biggest challenge with traditional customer retention programs is their inability to determine the exact moment a customer re-enters the market,” said Waldshan. “Our Loyalty Assurance program can provide lenders with this marketing intelligence within 24 hours.” This program offers lenders access to technology that cross-references their customer database with credit activity on a daily basis. “Loyalty Assurance allows lenders to reach customers at the very moment they are considering a competitive offer, giving them the unique ability to ‘save the customer’ before they are lost to a competitor,” said Waldshan. Many of Tranzact IS’ customers have already achieved tremendous success with the program. “The ROI on our Loyalty Assurance program has been incredible,” said Waldshan. “The cost per customer retained can be as little as $100. The cost of acquiring a new customer can be five to ten times that much.” Tranzact IS offers a free white paper outlining the benefits of the Loyalty Assurance program. For more information, visit www.tranzactis.com.  
Published
Jun 21, 2010
Rocket Mortgage Signs Brand Partnerships With 25 College Athletic Programs

Rocket Mortgage, announced its extended visibility and branding throughout college campuses with new and expanded multi-year partnerships.

Sales and Marketing
Sep 08, 2021
Flyhomes Designs The Antidote To Homebuyer’s Remorse

If buyers don’t love their home within the first year — for any reason — Flyhomes will list the home on their behalf and waive their commission.

Sales and Marketing
Aug 26, 2021
Should A Rebrand Be In Your Future?

Make sure you’re communicating who you are.

Sales and Marketing
Aug 05, 2021
Knock Provides Home Swap To Homeowners In Chicago

Fast-growing real estate technology company, Knock, is partnering with 10 local brokerage firms to bring the Home Swap to homeowners throughout the Chicago metropolitan area.

Sales and Marketing
Jul 30, 2021
Ruoff Mortgage Announces Multi-Year Partnership With NASCAR

NASCAR and Ruoff Mortgage, a residential mortgage company, announced a multi-year partnership that will designate the company as the “Official Mortgage Partner of NASCAR.”

Sales and Marketing
Jul 16, 2021
Eye, Eye Sir

When I widened my perspective, solutions seemed to fall into place.

C-Suite Strategies
Jun 19, 2021