planetRE, a technology provider for online real estate, has announced planetRE CM, one of the industry’s first interactive unified client communication management platforms. The new SaaS platform consists of planetRE RealFace—an agent-branded Facebook property search engine; a next generation CRM integrating leading social networks like Facebook, Twitter and LinkedIn, and others with predictive modeling and analytics. According to the company, CRM is still a one-dimensional tool, featuring e-mail for direct agent-client relationship management. CRM should include new network channels made possible through the proliferation of social networking with high consumer engagement. planetRE CM provides agents and brokers with true multi channel campaigns with prospects via email, Facebook, Twitter, instant messaging. Combining a powerful backend predictive analytics, it lets the user determine which campaigns provide better return on investment (ROI). CM has provisions for single sign on with multiple user defined external apps like Google Calendar allowing for the first-time single calendaring and task management. “Social media has forced its way into the world of marketing, and it’s here to stay,” said Subrao Shenoy, chief executive officer of planetRE. “planetRE CM opens up the idea to salespeople that relationships with clients are developed across multiple platforms through multiple channels. Having an agent branded property search page in Facebook gives great exposure to agent listing and services." “We are a strong believer in social media revolution,” said Chatty Arrieta, chief operating officer of Partners Trust, a real estate brokerage firm in Brentwood, Calif. “planetRE CM allows our company the ability to manage high end clients with these new channels, giving us a huge competitive edge." For more information, visit www.planetre.com.