Lenders One Develops Lead Deployment Strategy for Members
Lenders One Mortgage Cooperative, a national alliance of community mortgage bankers, correspondent lenders and suppliers of mortgage products and services, has announced that Altisource Portfolio Solutions, the parent of Lenders One’s management company, has developed a lead deployment strategy to provide Lenders One members with viable pre-approved borrowers in their respective markets. “This strategy aligns with our company’s mission to help our members to maximize their revenues, minimize their expenses and expand their market share. We are very pleased that this new strategy will help our members to close more loans,” said Scott Stern, Lenders One chief executive officer. “Providing strong qualified leads through Altisource is an obvious dividend to our members, and the capability validates the power of being part of the Altisource family to the overall fulfillment of our mission.” “While Lenders One already provides its members with professional training, national marketing campaigns and many other products and services to meet the goals of its mission,” Stern said, “It was paramount to also offer a successful lead generation program to expand the services the company offers members. Not only will our lead generation activities benefit our members, who will close more loans and order more products, but our other partners, including our preferred investors and vendors, will benefit as well.” Through the lead generation strategy, Lenders One members pre-qualify or pre-approve potential homebuyers who apply through a We bsite, GoHoming.com, owned by Altisource. Each potential homebuyer is directed to a specific Lenders One member with an office in the homebuyer’s local market. Working with GoHoming.com’s national presence, Lenders One, with more than 180 members across the U.S., can now refer a homebuyer to a local lender in every major and mid-major market in the country. This venture helps Altisource identify potential new homeowners as well as reach the goal of touching the span of the mortgage process. With the successful deployment of this lead generation strategy, Lenders One is already expanding their lead generation activities by offering portfolio refinance strategies and portfolio run-off strategies to large loan servicers across the country. "Our members have the capacity, the capability and the local market presence to help large servicers and asset managers maximize the value of their real estate portfolio," Stern said. For more information, visit www.lendersone.com or www.altisource.com.