Icon Residential Launches IFIRST Relationship Management Tool

Icon Residential Lenders has announced the launch of IFIRST, an innovative program designed to foster positive relationships between new brokers and the firm’s internal operations team. As the industry continues to recover, better systems will be required to adequately serve front-line mortgage originators, the company said. This new program was designed to ensure that the quality of the customer service and support for Icon’s clients never falters and, even more importantly, is delivered in a consistent fashion, without exception. “We are dedicated to providing new brokers with a high-touch experience—one that exceeds their expectations and demonstrates every day that our clients are the top priority,” said Philip J. Giunta, chief operating officer at Icon Residential Lenders. “Through this new program, a member of our team will be in constant touch with our brokers during the setup, underwriting, account management, and funding phases of the loan origination process. We will make sure that everything is going well, answer any questions they may have, and do anything we can to help them.”