LoanSifter Inc. has announced an integration partnership with Bankrate Inc. as a Bankrate Certified Technology Partner. The integration enables lenders to automatically post their mortgage rates and pricing information on Bankrate, straight from LoanSifter’s automated pricing engine. The result is additional exposure for lenders with minimal effort and more accurate, up-to-date rates for borrowers on one of the most popular destinations for mortgage information on the Internet. The integration is unique for lenders because it adapts to the various quoting strategies they currently use to remain competitive on Bankrate.com, Bankrate’s flagship consumer Web site for personal finance information. For lenders who are looking to minimize their efforts to maintain pricing, LoanSifter combines its automated pricing and underwriting content management with fee overlays to deliver a seamless solution that requires minimal to zero effort. While LoanSifter offers additional integrated products for lenders, this solution can be effectively run completely independent of the lenders’ existing workflow.
“LoanSifter's tools give me the ability to do a one-time set up, quoting in real-time from my current investors’ rate sheets. And it gives our company the ability to maintain the integrity we need to provide authentic, high-quality, and compliant rate quotes,” said Michael Farrell, president of Indianapolis, Ind.-based Grandview Lending.
For lenders looking for maximum tactical flexibility over their positioning on Bankrate.com, LoanSifter supplements the new integration with Bankrate with a manual override option, allowing lenders to quickly adjust final rates and pricing with minimal effort. LoanSifter also allows lenders to easily manage multiple states and regions on Bankrate, all from a single account interface.
