LoanSifter Inc. has announced the hiring of Mark Coupland as vice president of business development. Coupland’s experience running a secondary department and implementing technology will be used to enhance LoanSifter’s solutions and increase awareness of its products in the mortgage industry. Most recently, Coupland served as vice president of secondary marketing for Guaranteed Rate Inc., where he managed the company’s secondary marketing and product development, oversaw more than 50 investor relationships and helped the company grow from $3.5 billion to $7 billion in annual production.
“Mark's broad expertise in secondary marketing, correspondent lending and technology give him the depth of understanding necessary to help fuel the continued innovation and growth at LoanSifter. Beyond his experience and demonstrated leadership skills, he possesses a proven track record of exceeding expectations in this industry,” said Bruce Backer, president of LoanSifter. “Mark is a perfect fit for helping lenders determine how to best leverage our technology, while helping us continue to raise the bar in product and pricing innovation, particularly as we continue to expand our secondary marketing solutions.”
Prior to his tenure with Guaranteed Rate, Coupland served as a senior vice president at Bank of America, where he ran pricing and trading analytics and competitive strategy for the bank’s correspondent lending channel.
“LoanSifter is poised to be a powerhouse in the mortgage industry,” said Coupland. “There is still so much opportunity for technology solutions and integration within the mortgage market, from the secondary marketing professional down to the consumer. I am very eager to leverage my perspective to connect with our customers and help them grow through the forward-thinking tools, efficiency and can-do attitude that LoanSifter brings to the market.”
