United Wholesale Mortgage Launches ELITE Broker Program – NMP Skip to main content

United Wholesale Mortgage Launches ELITE Broker Program

May 17, 2012

United Wholesale Mortgage (UWM), has announced the launch of a new product, dubbed ELITE, that offers the best conventional rates and pricing in the industry. Recognized industrywide for first-class customer service, UWM is pleased to provide their signature service combined with the most aggressive rates and pricing in the industry for elite borrowers. ELITE aims to reward UWM brokers that consistently work with borrowers of the highest quality, who expect the best in service and price. “We’re excited to offer ELITE to our valued broker community in order to exceed the expectations of their elite borrowers,” said Mat Ishbia, president of United Wholesale Mortgage (UWM). “These types of borrowers deserve preferred conventional rates and pricing, and since every UWM program is accompanied by our world-class customer service, ELITE offers the best of both worlds. Our brokers’ first-rate borrowers shouldn’t settle for anything less. Brokers are confident in knowing that UWM can accommodate their every lending need while providing the easiest loan process available.” Recently, UWM launched a number of new products, which include: The Big and Easy, a true jumbo loan on up to $2.5 million; the HARP 2.0 changes; the implementation of HARP 2.0 with up to 175% LTV/Unlimited CLTV with DU; USDA loans; and now ELITE. All of UWM’s products and pricing are available within its custom broker portal, EASE (Easiest Application System Ever), which offers a number of Web-based tools for originators. EASE is integrated with EQ (Easy Qualifier), UWM’s proprietary eligibility and pricing engine that instantly returns accurate decisions on up to twelve programs at once with the click of a mouse. Loans that qualify for UWM’s ELITE program include: ►A 760+ FICO ►A 70 LTV or less ►$250k plus loan amount ►Acceptance of property inspection waivers ►Continued honoring of Fannie’s DU findings
About the author
Published
May 17, 2012
Newrez Expands Into Personal Loans, Deepening Ties With Upgrade

The launch builds on a $1.5 billion loan investment relationship between parent Rithm Capital and Upgrade, extending Newrez's push beyond traditional mortgage lending

Nov 12, 2026
Better's Mortgage Volume Rises 15%, But Losses Persist

Better is targeting a bigger share of wholesale lending, with plans to expand into Non-QM and conventional mortgages

Nov 10, 2026
Strong Jobs Report Threatens Mortgage Rate Rally

October hiring more than doubled expectations, pushing Treasury yields higher

Nov 06, 2026
Fed Holds Rates, But Pricing Pressures Persist

Rising Treasury yields and fresh inflation data complicate rate locks, borrower qualification, and lender margins as markets anticipate another hike in December

Oct 29, 2026
Zippy Adds Capital For Manufactured-Home Lending Push

The $20 million investment from Saluda Grade will support expansion beyond 27 states and new loan products across wholesale, retail, and community channels

Oct 16, 2026
Inflation Hits 3.7%, Putting Mortgage Rate Relief At Risk

September’s inflation pickup puts recent rate improvements at risk, potentially eroding affordability gains from lower home prices and seller concessions

Oct 14, 2026