Skip to main content

Zillow Launches Easy-to-Build Personal Web Sites

May 31, 2012

Zillow Inc. has announced the launch of Premier Agent Websites, which allow real estate agents to quickly and affordably create a custom WordPress-powered Web site for their personal brand and business. Premier Agent Websites include the option of an Internet data exchange (IDX), feed of local MLS listings and cost just $10 a month for agents not currently subscribed to Zillow's Premier Agent advertising program. "It's incredibly important for real estate agents to have a Web presence, but building and maintaining a custom website with local IDX feeds is often time consuming and complex," said Jay Thompson, director of industry outreach and social media at Zillow. "We created this product for the tens of thousands of agents in our Premier Agent program, as well as any agent who wants an easy and affordable Web site for only $10 a month." Premier Agent Websites are designed for agents who do not have their own site, wish to improve upon their current site, or are looking for a more affordable custom Web site solution. Built on the WordPress platform, Premier Agent Websites can be created quickly without the need for Web expertise, and content can be updated easily at any time. Key features include: ►Local, map-based IDX property search of multiple listing service-listed homes. An additional MLS fee may apply. ►A personalized domain name of the agent's choosing, at no additional cost. ►A variety of templates, themes and colors. ►The ability to add custom, local content such as a personal blog, video, real estate data and mortgage widgets, photo slideshows and school information. ►Integration with Zillow's free customer relationship management platform to manage leads and customer contacts coming from the Web site. ►Search engine optimization (SEO). This announcement continues Zillow's expansion of the Zillow Premier Agent program to include a wide variety of marketing and business services for real estate agents. The company's fall 2011 acquisition of Diverse Solutions, a provider of MLS listings feeds for agent Web sites, allowed Zillow to accelerate this important initiative to help real estate agents better market their business online.
About the author
May 31, 2012
More from
NAR Partners With SoFi

NAR members and their clients can receive exclusive rates and discounts on mortgages, student loan refinancing and personal loans.

Apr 09, 2024
Floify President and GM Advising Broker Action Coalition

Sofia Rossato appointed as a vendor advisor to new non-profit

Apr 03, 2024
When, Where, And How To Incorporate AI Into Your Mortgage Business

The impacts and future implications of artificial intelligence and generative AI

Mar 28, 2024
Navigating The Future Of Marketing Technology

Take inspiration from these tomorrow-oriented improvements and see how they could be adapted

Mar 18, 2024
Women Of Tech 2024

Honoring Women Of Mortgage Technology

Mar 18, 2024
Manually Scrubbing For HMDA Compliance? It’s Time To Automate

Investing in digital transformation systems provides a significant advantage over “wait-and-see” institutions

Feb 26, 2024