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iServe Residential Lending Chooses Mortgage Returns' TRUE CRM Tech
May 28, 2014

Mortgage Returns has announced that iServe Residential Lending, LLC has selected the company’s TRUE CRM technology to manage its marketing campaigns and business analysis capabilities. iServe Residential Lending, a multi-state residential mortgage banker, chose Mortgage Returns’ TRUE CRM system to facilitate its one-to-one marketing campaigns and address its reporting needs. After using other CRM systems without results, the lender sought the company’s system as it searched for a more robust, easy-to-use library of marketing collateral to cut out the time-consuming process of creating its own materials, such as agent flyers and co-branded emails, from scratch. Mortgage Returns also provides iServe Residential Lending with a sophisticated reporting and analytics network that generates detailed reports on marketing ROI to company administrators as well as branches. “After receiving a demo of the Mortgage Returns TRUE CRM system, it quickly became apparent that we could transform our marketing efforts into measurable results using their marketing solutions platform,” said Ken Michael, co-chief executive officer of iServe Residential Lending. “Our relationship with Mortgage Returns is further strengthened by their customer support that continues after we have selected and implemented the technology.” “Our main goal is to provide customers with a TRUE CRM system that generates new business and revenue,” said Jim Blatt, CEO of Mortgage Returns. “iServe Residential Lending is using our dynamic catalogue of marketing materials and user-friendly reporting capabilities to focus marketing efforts and restore profitability.”