Altisource Portfolio Solutions S.A. named Barbara Goose global chief marketing officer. An accomplished marketing executive who has overseen programs for General Motors, Dunkin’ Donuts, Zipcar, Lenovo and many other brands, Goose will lead Altisource in building its brand and positioning it in the global market. Goose will be based in Altisource’s Boston office and report directly to the chief executive officer. She will build a marketing team that will support all of the companies under the global Altisource brand, including Altisource Labs’ portfolio of startup technology companies as they develop their go-to-market strategies.
Altisource will benefit from Goose’s leadership and marketing experience. As president of DigitasLBi Boston and Detroit, Goose led strategic and innovative digital marketing programs that built brand equity for national and multi-national brands. Over her 15 years at Digitas, Goose also recruited top industry talent and created an office culture recognized as a “Best Place to Work” by the Boston Globe and Boston Business Journal. An active and respected thought leader in the Boston marketing community, Goose has twice been named to the Boston Business Journal’s “Power 50” and to the Boston Ad Club’s list of “Future Legends” and “100 Women We Admire.”
Goose said, “The opportunity to join Altisource and ramp up the marketing of an already thriving and innovative company is unique and exciting. A well-positioned brand improves recruiting, culture and results. I’m thrilled to help tell Altisource’s story of innovation and growth as we build momentum and attract great talent. The possibilities are limitless.”
William B. Shepro, chief executive officer of Altisource, said, “As we augment our leadership team and strengthen our commitment to marketing at Altisource, Barbara’s leadership, extensive marketing background and tremendous track record of delivering outcomes for major brands will be invaluable. Barbara is the type of talent Altisource is looking for as we continue to grow.”
