Zillow Inc. has announced a new partnership with RealPage to help connect multifamily companies with new residents. This partnership will broaden the marketing exposure for multifamily rental companies that choose to market their rental listings on Zillow, while providing new tools and services to help them manage their listings and find their new residents more quickly.
As part of the agreement, MyNewPlace, RealPage's rental website, will join the Zillow Rental Network, comprised of Zillow.com, Yahoo! and HotPads. Under the agreement, multifamily rental companies that market their listings on Zillow will have the option to have their listings appear on MyNewPlace. Zillow will also begin offering RealPage's near real-time pricing and availability information to multifamily companies who also use RealPage products and services. Additionally, all multifamily companies will soon be able to take advantage of RealPage Live Agent Service, which leverages the RealPage Contact Center solution, to help manage incoming contacts.
"RealPage's tools and service will bring great value to our multifamily rental customers," said Greg Schwartz, Zillow chief revenue officer. "In addition to bringing more consumers to their listings, property managers will have new tools at their disposal to manage their properties more easily. In turn, this will provide the 15 million rental shoppers who come to Zillow a better experience."
"We are very pleased to be partnering with Zillow as this relationship will benefit both RealPage and Zillow users alike," said Steve Winn, CEO of RealPage. "We will continue to market the MyNewPlace Premium service, which compliments the Zillow listings and gives owners and managers even more contacts. By adding pricing, unit availability and, most importantly, a live agent on the other end of each phone and email contact, we are confident that Zillow users will realize increased lead-to-lease conversion rates."