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Liquid Logics Retains Chief Sales Support Staffer
Jul 22, 2014

Liquid Logics announced that New York-based DAL Group and its chief consultant, Derrick Logan, have been retained by the company to provide direct sales support for its origination technology. DAL group provides sales, marketing and property preservation consulting to the mortgage industry. “Derrick has the industry connections we need to introduce our technology to the mid-tier and larger financial institutions that can most benefit from it,” said Sam Kaddah, President and CEO of Liquid Logics LLC. “We are very excited about this partnership and expect this relationship to expand our client base significantly. This will be good for the lender consortium we serve as it will provide the steady source of loan volume they are seeking.” A communications leader and strategist with demonstrated nationwide success in resourcing high impact challenges and opportunities with default departments of major banks, asset management outsourcers, GSA, FHA, mortgage and investment related clients nationwide, Logan is an experienced senior level professional with a solid 20 year career. He is adept in all phases of business, including public relations, account management, project development, networking strategies, prospect management/follow up, contract negotiation and marketplace sales strategy, with an emphasis on high impact customer service delivery. “This is exactly the kind of project DAL group was formed to serve,” said Logan. “The Liquid Logics LOS offers several benefits that meet specific lender needs in this environment. I have the experience and the existing relationships to introduce this technology to the market. I’m excited to do so.”