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CoreLogic has introduced Leasing Manager from CoreLogic, a new cloud-based, online leasing solution for multi-family housing owners and managers. Leasing Manager helps fulfill the promise of online leasing software by introducing a simplified application process designed to keep prospective residents online so they complete the application.
In response to property owner and manager demand, CoreLogic realized the need for an online leasing solution that streamlined an applicant’s workflow, provided a compelling applicant experience, and enabled property managers to configure and customize the user interface to reflect their branding and messaging. Leasing Manager incorporates that functionality so that the applicants can search and apply for apartment homes, initiate screening requests, make payments, review documents and transition to become new residents. The technology makes the leasing agents more productive and shortens the time to revenue for property owners.
“Property owners told us that complicated online applications were driving applicants into the leasing office, defeating the purpose of the technology,” said Suzette LeSane, vice president of product management and delivery for CoreLogic. “We are introducing a solution that provides a great applicant experience, creates a larger pool of rental candidates, and drives greater conversion from applicant to resident for our clients.”
Applicants can easily browse real-time vacancies, pricing and other information available through the property’s preferred property management platform. Application fees and deposits paid by prospective residents are automatically updated in the property management software ledger and transferred to the property’s account. A stand-alone version lets property owners showcase available apartment homes and current rental pricing.
Whether fully integrated with leading property management software solutions or used as a stand-alone version, applicants enjoy the same online application, resident credit quality screening and fee payment processes. Leasing Manager is highly configurable at the property level including branding, presentation of community rules and policies, and messages for applicants.