Toms River, N.J.-based mortgage banker Family First Funding LLC has announced an exclusive arrangement with SparkTank Media Founder and CEO Jeff Lobb. This strategic partnership allows Family First Funding to add next-level technology training to their business model, including tools for social media, lead generation, digital and video marketing, online reputation, overall marketing and individualized Realtor training and coaching. “This is a great opportunity to bring a valuable asset to Family First’s Real Estate partners by delivering real estate technology and marketing, training and coaching in both on-demand video and live coaching to increase agent and broker productivity and to generate more transactions,” said Lobb. Family First Funding is excited to bring this unique and valuable opportunity to both their mortgage loan officers and real estate partners, as technology has rapidly entered into the industry and continues to evolve. “We are always looking to bring added value to our real estate broker/owners," said President Gabriel Gillen. "These offices will stand out from their competitors as we provide SparkTank Media’s combined services. This program will certainly enhance the level of service that their agents will be able to provide to their customers, as well as a valuable tool in recruiting new agents.” “Bringing Jeff Lobb to our partner branches will offer an exciting opportunity to open doors to new business, as well as solidify existing relationships,” said Family First Funding Executive Business Director Thomas Sirico.