GSF Mortgage has added Robert Scolnick as branch manager in Boynton Beach, Fla. Robert joins GSF with 18 years of industry experience. His wife Alexis Scolnick, who is well-versed in mortgage processing, will also join him. Scolnick entered the mortgage industry when he answered an ad in the newspaper for a junior loan officer position. As he gained experience, Scolnick worked his way up to branch manager and then regional manager. He was also a Chairman’s Club Member; which is a company recognition for exceeding annual established goals while building production for themselves and their branches. Scolnick believes in building his brand by creating relationships within the community, whether it’s gaining rapport with banks or meeting with the locals. His goal is to make people aware that they really do qualify for a loan. He makes sure that all of his customers know that he works for them. Alexis Scholnick earned her finance degree from the Fairfield University. She started processing loans after she graduated from college. Her strengths include processing self-employed tax returns quickly and efficiently, analyzing credit and DU findings, communicating with borrowers and providing excellent customer service. “I am very excited to welcome Robert and Alexis to our GSF family," said GSF Mortgage National Sales Director Mike Maida. "They bring extensive knowledge and experience. Robert excels in building business, while Alexis can process even the most difficult loan. We look forward to helping them expand in Florida."