Embrace Home Loans has announced that under a joint marketing agreement with Worcester, Mass.-based Commerce Bank, the Bank will now offer individuals home financing through Embrace’s Affinity Mortgage Solution, a residential lending program for community banks and credit unions. Embrace Home Loans is a prominent leader in the mortgage industry and a direct lender for Fannie Mae and Freddie Mac, approved by FHA and VA, and an issuer for Ginnie Mae.
Branded as Commerce Bank Mortgage Solutions, the Affinity Mortgage Solution is a residential lending program that is simple, risk-free and profitable. A private label, outsourced program offering conventional, FHA, VA and USDA residential mortgages, Affinity removes all regulatory oversight from Commerce Bank but helps maintain its customer base. Further, Embrace manages customer engagement to advance the bank’s brand and to cross-sell opportunities.
Unique within the industry, Affinity leverages Embrace’s innovative, customer-centric approach to lending. By incorporating emotional connection and superior service, Commerce Bank continues to serve its customers in a way that aligns with its culture and mission -- to support the growth and vitality of the communities it serves.
“Over the past 30 years, Embrace Home Loans has established an outstanding reputation as one of the country’s preeminent mortgage companies,” said Commerce Bank President and CEO Brian W. Thompson. “We are proud to be affiliated with Embrace, and to be able to make their wide array of high-quality mortgage products and services available to our customers for their home financing needs.”
Commerce Bank prides itself on providing outstanding and personalized service to its customers, making the Affinity Mortgage Solution the perfect program to expand its services and provide individuals with home loan products. In fact, the bank was voted Best Bank in Worcester County by Worcester Magazine in 2013 and 2014 and Wachusett Region’s Best Community Bank by The Holden Landmark in 2012.
“Institutions like Commerce Bank understand the value in offering our mortgage products to their customers,” said Dennis Hardiman, CEO and founder of Embrace Home Loans. “By affiliating with us, Commerce can offer mortgages while removing the risk and reducing costs. As a result, they will be able to continue providing outstanding service and remain competitive.”
