Skip to main content

Parkside Lending Announces New Brand

Feb 12, 2015

Parkside Lending, a national wholesale and correspondent lender, has launched its new corporate brand, which is epitomized by a new tagline: Experience the power of caring. The company, known for providing a more thoughtful borrowing experience, has been experiencing substantial growth and wanted to ensure all aspects of its brand were consistent across the country.

"We launched our new brand at an employee conference because it is our employees who have internalized and instituted the principles that are fundamental to our brand. They are the face of Parkside Lending," said Matthew Ostrander, chief executive officer of Parkside Lending. "From start to finish, the key to our unique approach is caring."

In conjunction with its new brand, the company is also launching a new public website that will help familiarize visitors with Parkside Lending, as well as present information about partnering  with the organization and opportunities for doing business together.

"After launching a new, easy-to-use, intuitive broker and correspondent Web site last year, we wanted to ensure that anyone who visited our public Web site would quickly see that we are a growing organization with much to offer—and that the basis for every transaction involves a genuine concern for our clients and their customers," Ostrander said.

Ostrander co-founded Parkside Lending in 2004. He and his management team successfully navigated the mortgage deterioration of 2007-2008, and have steered the company onto a strong national path. His history of building companies from start-up to success includes experience across an array of industries, from music and interactive media, to medical software and entertainment production.

About the author
Published
Feb 12, 2015
Early Voters Flag U.S. Economy As Top Issue

More Americans think mortgage rates will fall if Trump wins

Nov 04, 2024
Freddie Mac's Q3 Earnings Boost Net Worth To $56 Billion

Lower rates usher in more purchase and refinance activity

Oct 30, 2024
HUD Pledges $12 Million To Boost Housing Affordability

Grant funding from HUD’s Self-Help Homeownership Opportunity Program (SHOP) enables eligible organizations to acquire land, enhance infrastructure, and build housing

Oct 30, 2024
Insurance Crisis Hits Lenders' Bottom Lines

While monthly principal, interest, and property tax obligations are up an average 15-17% since the beginning of 2020, the average monthly property insurance payment is up a staggering 52% over that same period.

Oct 30, 2024
Major Housing Agencies Return With Bold Changes At MBA Convention

Fannie, Freddie, and HUD revive key announcements, rolling out expanded appraisal waivers and transparency initiatives

Oct 29, 2024
Freddie Repurchase Pilot Opening To All

The GSE will expand its performing loan repurchase pilot to all lenders beginning in the first quarter of 2025.

Oct 29, 2024