Rent Hike of $6,700 Sets Off Social Media Buzz – NMP Skip to main content

Rent Hike of $6,700 Sets Off Social Media Buzz

Mar 19, 2015

The homeownership-versus-renting debate has taken a detour into social media, with a San Francisco renter who has become a viral sensation following the news of her $6,700 rent hike.

Deb Follingstad, a Chinese medicine practitioner who treats cancer patients, received a notice from her landlord on March 2 that her $2,145-per-month two-bedroom apartment would soon cost her $8,900 per month, with a new security deposit set at $12,500 per month. Follingstad, who has lived in her apartment, located above a former gas station/garage for 11 years, was under the impression that her apartment was rent-controlled.

But as Follingstad told Curbed San Francisco, the tenant who lived in the space below her apartment last year moved out, and the landlord pulled out the appliances and plumbing and converted it into a storage space, thus making the property a single-family space that was not covered under San Francisco’s Rent Ordinance of 1979. Follingstad’s situation is known by the legal term “constructive eviction,” where a massive rent increase forces a tenant out without having to through the judicial eviction process.

Follingstad posted a picture her rent increase notice on Facebook (see pic below), which set off a social media firestorm more than 7,100 shares of the picture and a host of scatological comments about her landlord, as one musical minded comment from a reader shared a link to the Dead Kennedys song “Let’s Lynch the Landlord.” Twitter also joined in the act, with “#DebFollingstad” trending among those upset about the deficit of affordable renting opportunities.

But online fame is not helping Follingstad’s housing woes, at least at the moment, and she is currently looking for an attorney, while seeking less expensive accommodations in San Francisco. Follingstad’s landlord, Nadia Lama, did not make any public comment on the story, although her lawyer, Denise A. Leadbetter, tried to blame Follingstad for spreading half-told stories.

“You are not receiving all the information from Deborah, and I have no other comment at this time,” said Leadbetter.

About the author
Published
Mar 19, 2015
Better's Mortgage Volume Rises 15%, But Losses Persist

Better is targeting a bigger share of wholesale lending, with plans to expand into Non-QM and conventional mortgages

Nov 10, 2026
Strong Jobs Report Threatens Mortgage Rate Rally

October hiring more than doubled expectations, pushing Treasury yields higher

Nov 06, 2026
Fed Holds Rates, But Pricing Pressures Persist

Rising Treasury yields and fresh inflation data complicate rate locks, borrower qualification, and lender margins as markets anticipate another hike in December

Oct 29, 2026
Zippy Adds Capital For Manufactured-Home Lending Push

The $20 million investment from Saluda Grade will support expansion beyond 27 states and new loan products across wholesale, retail, and community channels

Oct 16, 2026
Inflation Hits 3.7%, Putting Mortgage Rate Relief At Risk

September’s inflation pickup puts recent rate improvements at risk, potentially eroding affordability gains from lower home prices and seller concessions

Oct 14, 2026
PLACE Acquires Ardley, Expanding Push To Turn Existing Borrowers Into New Loans

The latest deal connects borrower retention technology with Maxwell's origination platform and PLACE's real estate network, creating new opportunities for lenders

Oct 09, 2026