New Ad Uses Halloween to Inspire Homebuying

Forget about the free candy and the cheesy monsters—Halloween is now being realigned as a time to inspire homebuying.

Coldwell Banker Real Estate is launching its first Halloween television commercial on Sept. 13 that ties the beloved Trick-or-Treat event with homeownership. The commercial, titled "Halloween," is narrated by a mother who reminisces on her childhood memories of the holiday and the new memories she is making at home with her family’s Halloween festivities.

"With more than 41 million trick-or-treaters each year, there is no question that Halloween defines home," said Sean Blankenship, chief marketing officer for Coldwell Banker Real Estate LLC. "Many of our favorite childhood memories revolve around costumes, decorations and ringing doorbells for candy. The newest Coldwell Banker Real Estate commercial captures these moments in a way that millions of Americans can relate to through the lens of one family's traditions."

The new commercial will run through October on national networks including A&E, Discovery Channel, NBC, Nick at Nite and TLC.