Skip to main content

New Ad Uses Halloween to Inspire Homebuying

Sep 09, 2015
Halloween/Credit: Leks Laputin

Forget about the free candy and the cheesy monsters—Halloween is now being realigned as a time to inspire homebuying.

Coldwell Banker Real Estate is launching its first Halloween television commercial on Sept. 13 that ties the beloved Trick-or-Treat event with homeownership. The commercial, titled "Halloween," is narrated by a mother who reminisces on her childhood memories of the holiday and the new memories she is making at home with her family’s Halloween festivities.

"With more than 41 million trick-or-treaters each year, there is no question that Halloween defines home," said Sean Blankenship, chief marketing officer for Coldwell Banker Real Estate LLC. "Many of our favorite childhood memories revolve around costumes, decorations and ringing doorbells for candy. The newest Coldwell Banker Real Estate commercial captures these moments in a way that millions of Americans can relate to through the lens of one family's traditions."

The new commercial will run through October on national networks including A&E, Discovery Channel, NBC, Nick at Nite and TLC.

About the author
Published
Sep 09, 2015
FHA To Lay Off 40% Of Workforce

Mass terminations across the federal government expected to hit federal mortgage insurer

Feb 18, 2025
Mass Firings At CFPB Imminent, Filing Says

Unions representing CFPB employees said 95% of the Bureau's workforce could be cut by the weekend

Feb 14, 2025
Realty Fees On The Rebound

Real estate commissions are trending back up, post-NAR settlement.

Feb 13, 2025
Wire Fraud Losses Are Mounting

First-time homebuyers are especially at risk for wire fraud, report finds.

Feb 13, 2025
HUD Secretary Halts Equal Access Rule Enforcement

HUD to be transformed 'in His own image'

Feb 10, 2025
Rocket's All-American Return To The Super Bowl

The company spends millions to remind Americans of "the meaning of home."

Feb 10, 2025