Skip to main content

Wells Fargo to Increase Its Aim Toward Hispanic Borrowers

Sep 15, 2015
Wells Fargo Logo

Wells Fargo Home Mortgage has set a new goal of providing $125 billion in home loans to as many as 500,000 Hispanic potential homebuyers over the next 10 years.

The Des Moines Register has previewed the plan that the West Des Moines-based lender is scheduled to announce later today. This new endeavor–which is tied to the first day of the Hispanic Heritage Month celebration–is in support of the Hispanic Wealth Project initiative launched earlier this year by the National Association of Hispanic Real Estate Professionals, which seeks to focus on increasing homeownership, personal savings and small business ownership across the Hispanic demographic.

As part of this program, Wells Fargo Home Mortgage plans to hire additional Hispanic mortgage consultants for its sales team, open new offices in racially diverse neighborhoods, and increase its partnership with Hispanic business organizations in order to seek new customers.

“This is a great business opportunity for Wells Fargo, as well as the right thing to do,” Brad Blackwell, head of portfolio lending for Wells Fargo Home Mortgage, told The Des Moines Register.

About the author
Published
Sep 15, 2015
More Communication, Earlier, Homebuyers Plead

It takes more than just 'fast and fancy' to please mortgage borrowers, according to the latest J.D. Power study

Nov 12, 2024
NAR's Yun Predicts 6-8 Rate Cuts Over Next Two Years

The NAR Chief Economist offers a blended forecast for 2025 and 2026

Nov 11, 2024
Joint Ventures Amp Up, loanDepot Partners With Smith Douglas Homes

The joint venture, Ridgeland Mortgage, combines new home construction with a mortgage lending platform

Nov 11, 2024
FED Cuts Funds Rate By 25 bps

Federal funds rate lowered to a target range of 4.50%-4.75%.

Nov 07, 2024
UWM Profits Decline Sharply In Q3 2024

UWM CEO Ishbia says the declining fair value of MSRs had an impact

Nov 07, 2024
Early Voters Flag U.S. Economy As Top Issue

More Americans think mortgage rates will fall if Trump wins

Nov 04, 2024