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loanDepot has announced the launch of its consumer experience and product development team with the appointment of Tim Von Kaenel as chief product officer, Rick Medeiros as chief digital officer, and Helen Wang as head of consumer experience. The appointment of these leaders signals the acceleration of loanDepot’s investment in technology innovations and digital product development to drive a superior user experience across the nation’s leading online consumer lending platform.
“Understanding today’s empowered consumer and how technology, access to information, and life’s milestones impact their behavior is critical for lenders who will successfully compete for future market share,” said Anthony Hsieh, chairman and chief executive officer at loanDepot. “Consumers expect and deserve a fast, intuitive and seamless experience in every segment of their lives, and loanDepot is committed to developing the kind of experience consumers have come to expect from other industries. We’re excited to welcome Tim, Rick and Helen to our team, and we look forward to the next chapter of modern lending with loanDepot on the frontlines.”
Von Kaenel joins loanDepot after a 20 plus year career focused on product management with start-up and Fortune 500 companies in the software, wireless broadcast, and financial services industries. Von Kaenel most recently served as managing director at Outset Ventures LLC. Von Kaenel’s experience also includes leadership roles at technology brands SimpleAir Inc., Tyco Retail Solutions, Vue Technology, Airmedia Inc., and Stamps.com. VonKaenel holds an MBA in economics, finance and strategy and a BA in economics both from University of California, Irvine.
Medeiros comes to loanDepot after serving as executive director at Lenovo where he oversaw end-to-end vision and strategy for the digital user experience and marketing campaigns. He brings 20 years of experience to loanDepot, leading the digital and user experiences for brands including Seagate Technology, Intuit, AT&T Wireless, Getty Images, and Dell Computers. Medeiros holds an MBA from the University of Utah and a BA from Brigham Young University.
Wang brings 20 years of experience to loanDepot focused on consumer marketing strategy and analytics, product management and innovation in consumer lending, and consumer credit card acquisition. Wang most recently served as head of marketing strategy for Hyundai Capital America where she developed and oversaw all consumer and dealer marketing programs. Her career includes roles at Hyundai Capital America, JP Morgan Chase, Citi Cards and Fleet Financial Group. Wang holds an MBA from Harvard Business School, and a BS in Finance and international business from Georgetown University.