Seroka Launches New Division Focused on Next Gen Digital Communications – NMP Skip to main content

Seroka Launches New Division Focused on Next Gen Digital Communications

NationalMortgageProfessional.com
Oct 19, 2016
Seroka has announced the launch of its new division, Seroka Digital

Seroka has announced the launch of its new division, Seroka Digital, which will focus on serving the mortgage industry’s need for true digital communications leadership.

The dedicated digital division expands upon Seroka’s current, core digital services and will complement the firm’s well-established certified brand development and strategic communications divisions. Seroka Digital will assist its clients with the effective utilization of these demanded marketing tools as they increasingly target and engage with Millennials.

“The buyer path to choosing a company to work with is much more complex than it used to be. And, Millennials have raised the bar in terms of expecting more from brands than ever before,” said John Seroka, a principal and brand strategist at Seroka. “Many companies may recognize this, but they are not properly leveraging digital and social channels beyond posting content and generating some likes–which does little to drive real brand awareness, interaction and conversions. Seroka Digital has the strategic ability to integrate a robust, next-level digital presence that works alongside all other communications activities on and off line.”.

The services offered through Seroka Digital include:

►Social media strategy, daily implementation and content creation
►Contests and promotion development, creation and implementation
►SEM and paid social media strategy
►Search engine optimization (SEO)
►Web site development
►Mobile marketing
►Reporting

“While we have been offering social media services for several years, we felt it was a natural evolution to develop a division that specifically specializes on the next gen of digital and social media marketing for the mortgage industry,” said Amy Hansen, cirector of client service and PR at Seroka. “We’ve retained Dave Perry to lead this division. He brings strong credentials to provide these services to our clients.”

Perry has more than 10 years of strategic social media and digital experience and has led the digital efforts for companies such as CITGO, Dell, Harley Davidson, HP and Firestone. In addition, he has built the digital divisions at several global advertising agencies.

Published
Oct 19, 2016
More from
Tech
Banks And Investors Stake Claim To Their Domain

December 22, 2021, Valencia’s fully digital auction house will auction off .finance and .financial domain names.

Tech
Dec 02, 2021
Why Short-Term Closing Fixes May Be Holding Lenders Back

2020 became a record year for eClosing and eNote adoption

Tech
Dec 01, 2021
Servion Taps Sagent For Consumer-First Servicing Tech Stack

A 7-year deal between Servion Mortgage and Sagent will equip Servion with Sagent's tech stack for performing, non-performing, and consumer experience.

Tech
Nov 29, 2021
OptiFunder Secures $25 Million In Capital

OptiFunder, a warehouse management system provider for mortgage originators, raised $25 million in additional capital lead by Arthur Ventures, a growth capital firm focused on high-growth, founder-led and capital efficient B2B software companies.

Tech
Nov 23, 2021
Guaranteed Rate Adds New Chief Product And Technology Officer

Guaranteed Rate named Dr. Ramesh Sarukkai as the company’s new chief product and technology officer.

Industry News
Nov 22, 2021
Fintech Mortgage Proven To Reduce Racial Bias In Lending

Technology-based Fintech mortgage may be the answer to reducing, and ultimately eliminating, racial bias and discrimination in lending.

Analysis and Data
Nov 19, 2021