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Seroka has announced the launch of its new division, Seroka Digital, which will focus on serving the mortgage industry’s need for true digital communications leadership.
The dedicated digital division expands upon Seroka’s current, core digital services and will complement the firm’s well-established certified brand development and strategic communications divisions. Seroka Digital will assist its clients with the effective utilization of these demanded marketing tools as they increasingly target and engage with Millennials.
“The buyer path to choosing a company to work with is much more complex than it used to be. And, Millennials have raised the bar in terms of expecting more from brands than ever before,” said John Seroka, a principal and brand strategist at Seroka. “Many companies may recognize this, but they are not properly leveraging digital and social channels beyond posting content and generating some likes–which does little to drive real brand awareness, interaction and conversions. Seroka Digital has the strategic ability to integrate a robust, next-level digital presence that works alongside all other communications activities on and off line.”.
The services offered through Seroka Digital include:
►Social media strategy, daily implementation and content creation
►Contests and promotion development, creation and implementation
►SEM and paid social media strategy
►Search engine optimization (SEO)
►Web site development
“While we have been offering social media services for several years, we felt it was a natural evolution to develop a division that specifically specializes on the next gen of digital and social media marketing for the mortgage industry,” said Amy Hansen, cirector of client service and PR at Seroka. “We’ve retained Dave Perry to lead this division. He brings strong credentials to provide these services to our clients.”
Perry has more than 10 years of strategic social media and digital experience and has led the digital efforts for companies such as CITGO, Dell, Harley Davidson, HP and Firestone. In addition, he has built the digital divisions at several global advertising agencies.