American Financial Resources Celebrates 20 Successful Years – NMP Skip to main content

American Financial Resources Celebrates 20 Successful Years

Mar 24, 2017
AFR Wholesale, a division of American Financial Resources Inc., has announced a partnership with Blend to offer the company's digital mortgage solution to AFR’s independent broker partner network

American Financial Resources (AFR) has grown to become a major nationwide retail, wholesale and correspondent lender, funding over $3.5 billion in the past year alone.
 
The year 2017 marks the 20th anniversary for AFR, a family business dedicated to helping other families realize their dreams of homeownership. AFR is a two-generation family business, founded by Corey Dubnoff. AFR is now also home to his father Richard, the company’s chief executive officer, and brother Scott, AFR’s VP of information systems.
 
AFR is so focused on family that they refer to all loans by the name of the family obtaining the financing, instead of referring to a transaction as a loan number or a borrower, referring to it as the “SMITH FAMILY.”
 
AFR has evolved into a company with more than 500 employees nationwide, and is a leading wholesale, correspondent and retail mortgage originator, and servicer of residential mortgage loans.
 
AFR is split into two divisions, servicing the consumer and wholesale sectors. AFR’s retail division originates loans under its eLEND brand, has residential mortgage banking licenses in all 50 states, and works under the specific focus of empowering consumers to make informed decisions through education about the mortgage process. While AFR Wholesale, the company’s wholesale/correspondent division, serves a nationwide network of more than 1,000 wholesale/correspondent brokers making it one of the largest providers of these services in the country.
About the author
Published
Mar 24, 2017
Jobs Report Comes In Weak After Mortgage Rates Surge

Employers added just 29,000 jobs in September, sending Treasury yields lower and offering a potential counterweight to the recent rise in mortgage rates

Oct 02, 2026
Price Cuts Hit Four-Year High As Mortgage Rates Top 7%

More than one in five listings took a price cut in September, but pending sales still posted their sharpest annual decline since March 2025

Oct 01, 2026
Serious Mortgage Delinquencies Rise 19% After Five Months Of Improvement

ICE data shows 574,000 mortgages were at least 90 days past due in August, while early-stage delinquencies remained below year-ago levels

Sep 29, 2026
Smaller Down Payments Give Buyers More Room, But Rates Limit The Savings

The typical down payment fell 9% from a year ago, while shifting market conditions are giving originators different affordability conversations across the country

Sep 25, 2026
Mortgage Rates Break 7% Just As Builders Find A Way To Move Buyers

New-home sales rose 6.4% in August as builders cut prices, offered incentives, and sold more lower-priced homes. Now mortgage rates are moving against buyers again

Sep 25, 2026
Borrowers Want Digital Closings, But Some Originators Remain Hesitant

ServiceLink finds 45% of surveyed LOs cite borrower reluctance as a barrier, even though most recent buyers say digital options would influence their choice of mortgage provider

Sep 23, 2026