The year 2017 marks the 20th anniversary for AFR, a family business dedicated to helping other families realize their dreams of homeownership. AFR is a two-generation family business, founded by Corey Dubnoff. AFR is now also home to his father Richard, the company’s chief executive officer, and brother Scott, AFR’s VP of information systems.
AFR is so focused on family that they refer to all loans by the name of the family obtaining the financing, instead of referring to a transaction as a loan number or a borrower, referring to it as the “SMITH FAMILY.”
AFR has evolved into a company with more than 500 employees nationwide, and is a leading wholesale, correspondent and retail mortgage originator, and servicer of residential mortgage loans.
AFR is split into two divisions, servicing the consumer and wholesale sectors. AFR’s retail division originates loans under its eLEND brand, has residential mortgage banking licenses in all 50 states, and works under the specific focus of empowering consumers to make informed decisions through education about the mortgage process. While AFR Wholesale, the company’s wholesale/correspondent division, serves a nationwide network of more than 1,000 wholesale/correspondent brokers making it one of the largest providers of these services in the country.