has announced the appointments of Eric Gutierrez as Executive Vice President, Marketing and Pat Flanagan as Executive Vice President, Next Generation Lending. Both Gutierrez and Flanagan will step into newly-created roles as members of loanDepot's executive team, reporting to CEO Anthony Hsieh.
"I'm pleased to welcome Eric and Pat to loanDepot's leadership team as we set the pace for modern lending," said Hsieh. "They'll help loanDepot continue to redefine the mortgage lending category–going from what used to be a manual, paper-based, once every seven-years transaction to a next generation digital relationship that covers all aspects of consumer lending and homeownership."
Gutierrez brings nearly 20 years of marketing top national digital and home finance brands to loanDepot, including LendingTree and AOL. As loanDepot's first EVP, Marketing, Gutierrez will partner closely with the company's product, business development, technology and capital markets leadership teams to drive cross-platform innovation for a stronger, seamless consumer experience.
As loanDepot's first EVP, Next Generation Lending, Flanagan will lead the development of a broad suite of proprietary lending products within RESPA and non-RESPA consumer lending. Flanagan brings more than 25 years of leadership experience to loanDepot, including expertise across securitization, capital markets, origination, acquisition, and management of $200 billion-plus in residential mortgage and residential real estate related assets. He has held leadership roles at Carrington Mortgage Services, Waterfall Asset Management and Cove Financial Group.
The appointments of Gutierrez and Flanagan come on the heels of the launch of the company's national multi-million dollar broadcast brand campaign and the unveiling of mello
, loanDepot's mobile-based, digital lending platform designed to scale with the expansion of the company's non-mortgage credit products, its network of credit-related service providers, and joint venture partners.
Through the launch of mello, loanDepot signaled the acceleration of its intent to leverage technology as a core business strategy, fast-track new product development, and grow ancillary markets. The company also recently announced plans to open a new 65,000-square-foot mello technology campus in Irvine, Calif. where the 400-plus LD Tech team will continue their work of transforming the future of modern lending.