The Money Source Inc.
has hired Pete Sokolovic to lead its new focus on consumer direct lending and portfolio retention. Sokolovic brings 24 years of experience to The Money Source, having built and led several consumer direct and portfolio retention platforms for multiple nationwide mortgage banks. He founded Hunter Financial Group, which he owned and operated for 14 years.
The Money Source’s new consumer direct division will be run by Sokolovic from the company’s Phoenix, Ariz. office and he will also lead the portfolio retention efforts for the company.
“Pete brings both leadership and a proven track record that will help make The Money Source a nationwide leader in consumer direct lending,” said Darius Mirshahzadeh, Chief Executive Officer of The Money Source. “We are poised to continue our rapid expansion and will greatly benefit from his strategic vision and ability to deliver results.”
Sokolovic said, “The Money Source is on a mission to be the go-to FinTech company for consumers across America. With its large and diversified business model, and the opportunity to build out this new division, it was a natural fit.”