Skip to main content

Starkey Mortgage to Rebrand as Certainty Home Loans

Sep 19, 2017
Certainty Home Loans has announced that its Community Connection program has donated more than $250,000 in 2017 to 157 local and national charities

WR Starkey Mortgage LLP has announced it would officially rename the company Certainty Home Loans LLC and launch a complete rebrandWR Starkey Mortgage LLP has announced it would officially rename the company Certainty Home Loans LLC and launch a complete rebrand. With the rebrand, Certainty Home Loans puts the company’s core strength front and center, ensuring confidence and delivering on-time closings.
“The rebrand to Certainty Home Loans marks our commitment to investing in our future,” said Jim Clapp, President and Chief Financial Officer of Starkey Mortgage. “We are better positioning ourselves and in doing so, planning for continued growth. Our industry is rapidly changing with regulations, digital mortgages and the fundamental shift in the profile of the mortgage customer. The rebrand ensures we continue to create personal, meaningful and relevant connections with customers, employees, builders, Realtors and other referral sources.”
The launch of Certainty Home Loans is the culmination of an extensive brand strategy with the Atlanta-based agency, Chemistry. The brand strategy included interviews with employees, customers, and business associates to uncover a positive and relevant brand connection with key stakeholders. The rebranding strategy focuses on the expertise, transparency and customer service that Starkey Mortgage has counted on for nearly 20 years. The rollout includes a new customer centric Web site, social media and e-mail campaigns, and traditional and digital media buys.
“The rebrand allows us to put our core strength front and center—closing loans confidently on-time with the terms and time frame our customers expect,” said Jim Anderson, Chief Marketing Officer for Starkey Mortgage. “Certainty Home Loans takes our team’s personal approach to each and every loan and brings it to life by focusing on our ability to approach every client with unrelenting care, unprecedented expertise and excitement and hope for our customer’s future.”

About the author
Sep 19, 2017
NEXA Pays Loan Officers 100% Of Commission Splits

LOs won't pay per-file fees or other hidden fees with NEXA100, says NEXA Founder and CEO Mike Kortas.

May 22, 2024
The Right Prescription

‘Doctor Loans’ making healthy strides in Florida

May 21, 2024
123 Newrez Employees Laid Off In Florida and Colorado

WARN Notices were filed the day after Computershare Mortgage Services, SLS acquisition closed.

May 07, 2024
Ishbia Predicts A Rate Cut By Election Day

CEO of United Wholesale Mortgage shares 'personal perspective' in new YouTube video

May 03, 2024
Yield Curve, Schmield Curve?

The yield curve is a harbinger, not the be-all, end-all for lenders.

May 02, 2024
UWM, UMortgage Under Attack For Alleged Shell Scheme

A report released on April 25 by the hedge-funded media company alleges UWM set up a shell company, UMortgage.

Apr 25, 2024