has unveiled its new branding that aligns more closely with its parent company, Fidelity National Financial (FNF)
. Last month, FNF announced the distribution of its equity interest in Black Knight. Due to this restructuring, ServiceLink is no longer a Black Knight company, but remains a member of the FNF family of companies.
This change in branding will not affect the day-to-day operations of ServiceLink with the exception of the logo design, color palette and removal of any reference to Black Knight.
“This new logo ties us more closely with the overall FNF brand while maintaining the recognizable visual elements of our prior logo,” said Chris Azur, Chief Executive Officer of ServiceLink. “Also, our predominantly blue color palette further aligns us with our parent company while still providing us our own company identity. This look allows us to continue to communicate our leading position in the industry–particularly in the areas of technology, innovation and service.”
Additionally, LoanCare, a subsidiary of ServiceLink, is also part of the logo redesign and will continue to remain “LoanCare, a ServiceLink company.”
“ServiceLink and LoanCare customers and clients will see no change in their relationship with our organization,” Azur said. “They will continue to receive the same level of customer service that they have come to know and expect.”