Startup LoanSnap Promises “First Smart Loan Technology” – NMP Skip to main content

Startup LoanSnap Promises “First Smart Loan Technology”

Jul 23, 2018
LoanSnap, a San Francisco-based fintech, is now offering VA Smart Loans, a new addition to its service that is designed to offer personalized mortgage options for military personnel

LoanSnap Inc., a San Francisco-based direct lender startup that promotes itself as offering “the world's first smart loan technology that protects people against dumb loans,” has opened for business.
 
According to the company, LoanSnap can instantly analyze a person's financial situation using artificial intelligence technology. The company then claims it can sort through “through thousands of loan options to identify the best choice.” LoanSnap also insists that it is offering the “first loan technology that accounts for important factors, including the U.S. financial environment, to ensure that people have the best available loan now and into the future.”
 
LoanSnap has raised $12.3 million in investors, including high-profile entities such as Sir Richard Branson's Virgin Group and Joe Montana's Liquid 2 Ventures. The company is co-founded by serial entrepreneurs Karl Jacob and Allan Carroll, both with histories of launching companies that are acquired by larger corporations. In 2014, Branson's Virgin Money entered the wholesale mortgage business.

 
 
About the author
Published
Jul 23, 2018
New Study Finds UWM's 'All-In' Triggered Industrywide Pricing Spillovers

Research shows wholesale competitors responded to the 2021 Rocket ban by lowering mortgage rates,

Jul 15, 2026
First Major Housing Reform In Decades Becomes Law Without Trump's Signature

Bipartisan ROAD to Housing Act advances supply, construction, and mortgage reforms despite White House protest

Jul 10, 2026
Mortgage Star Conference Honors Women Shaping The Future Of Mortgage Leadership

MWLC honors leaders driving innovation, mentorship, and growth across the mortgage industry

Jul 09, 2026
June Jobs Report Improves Mortgage Rate Outlook

Slower hiring strengthens bonds and eases concerns over additional Fed tightening

Jul 02, 2026
NEXA Founder Mike Kortas Launches evoLend To Help Originators Retain Borrowers

New Fannie Mae-, Freddie Mac- and Ginnie Mae-approved mortgage servicer aims to keep originators connected to borrowers through servicing data, payoff visibility and retention tools

Jul 02, 2026
President Trump Cancels 21st Century ROAD To Housing Act

Trump cancels signing the bipartisan housing bill, leaving affordability package in limbo

Jun 24, 2026