Rocket Mortgage by Quicken Loans
has rolled out a national campaign titled “Neighbors” that focuses on the continuing crisis of homelessness among U.S. military veterans.
The program, created by Community Solutions and supported by the Detroit-based Quicken Loans, will highlight the stories of four veterans who successfully transitioned from experiencing homelessness into housing through Built for Zero, an initiative that assists communities by coordinating resources, methodology and technology to reduce the number of those experiencing homelessness. The campaign seeks to increase awareness of homelessness among veterans and highlight how Built for Zero can bring modern solutions to a complex problem.
The campaign debuted with television advertising over last week’s coverage of the Thanksgiving Day parades in New York City and Detroit and will include additional television advertising in upcoming football games in Detroit and Dallas.
“At any given time, nearly 40,000 veterans across our country are experiencing homelessness,” said Jay Farner, CEO of Quicken Loans. “We hope this campaign builds awareness around an urgent national crisis and shows America that it is possible to solve it. Communities are creating lasting change through Built for Zero, and we are proud to support this progress–especially in our hometown of Detroit.”