AFR Announces Upgrades to Its Loan Center

American Financial Resources Inc. (AFR) has announced new features and upgraded functionality that have been integrated into AFR Loan Center, AFR’s proprietary online loan portal. Key improvements include integrated product support and a refreshed user interface for both clients and lending partners.

 

“AFR has a renowned tradition of listening to our clients and developing exceptional technology to meet and exceed their needs,” said Scott Dubnoff, chief technology officer of AFR. “AFR Loan Center was already an industry-leading platform, and we are excited about the improvements our technology team has implemented this year.”

 

The refreshed user interface for AFR Loan Center includes several enhancements to improve and simplify the experience, including a unified dashboard and pipeline home screen with dynamic filters, and a completely revamped loan view that includes a new “Loan Flows” system which provides the status of individual components of the loan process. Navigation has also been updated site-wide to make it easier, quicker and more intuitive to get to pertinent information. AFR Loan Center mobile app and mobile Web site also received a refresh to provide an even smoother user experience.

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