Motto Mortgage Named to Prestigious Entrepreneur Magazine List

Jan 23, 2020

Total Expert has announced that its Marketing Operating System is now powering Motto Franchising LLC’s MottoSpark

The Motto Mortgage brand has been named to Entrepreneur magazine’s 41st annual Franchise 500 list, ranking 395th overall and first in the Miscellaneous Financial Services Category. This is the first time Motto Mortgage has been included in the Franchise 500. The brand was previously recognized in 2019 by Entrepreneur as one of the “Fastest-Growing-Franchises,” as well as a top new franchise brand.

“We are honored to be number 395 on the illustrious Entrepreneur magazine 2020 Franchise 500 list, earning a place among some of the most respected franchise brands. As a three-year startup, it is especially gratifying to be ranked first in the Miscellaneous Financial Services Category,” said Ward Morrison, president of Motto Franchising LLC. “These rankings are a testament to the strength of the Motto Mortgage brand as a franchise opportunity and showcases the potential of our business model.”

As the first national mortgage brokerage franchise in the U.S., Motto Mortgage was launched in October 2016 and has showcased fast-paced growth, averaging 50 franchise sales a year. The brand currently has 100-plus offices open in more than 30 states. The franchise brand is also among the top five percent of fastest-growing emerging franchises, according to Franchise Grade.

"The 500 companies on the list all have something in common: They understand what consumers want now,” says Entrepreneur Editor-in-Chief Jason Feifer. “They may be an upstart in a brand-new category, or a brand that’s ranked highly on our list for decades. Either way, making our list means they’re a forward-thinking company, nimble, and closely in touch with their customers’ needs—because in an ever-changing business environment, that’s what a franchise must do to thrive."

About the author

NationalMortgageProfessional.com

Link copied

Published

Jan 23, 2020

Industry News

Newfi And Addy AI Announce Partnership

Newfi and Addy AI today announced a collaboration focused on the continued evolution of artificial intelligence in mortgage lending

Newfi and Addy AI today announced a collaboration focused on the continued evolution of artificial intelligence in mortgage lending.Newfi has built innovative lending products and a modern approach to the mortgage market. As the industry evolves, the company continues to exp...

Analysis and Data

Smaller Down Payments Give Buyers More Room, But Rates Limit The Savings

The typical down payment fell 9% from a year ago, while shifting market conditions are giving originators different affordability conversations across the country

Homebuyers are putting less money down than they were a year ago, another sign that increased inventory and greater negotiating room are changing the purchase market.The typical down payment fell to $27,100 in the second quarter of 2026, the lowest second-quarter dollar amou...

Nov

Pasadena, CA

More from

Industry News

CHLA: More Freddie Mac MBS Buying Could Narrow Mortgage Spreads

Trade group estimates greater Freddie participation could compress spreads another 10 to 12 basis points as Fannie has taken the lead in GSE mortgage-bond buying

Industry News

Sep 23, 2026

Early Loan-Limit Race Splits Into Three Tiers

Lenders are now offering $845,000, $847,440, or $850,000 before FHFA sets the official 2027 limits

Industry News

Sep 23, 2026

Better, Garg Clash Over Claimed 46% Shareholder Support

Better disputes its former CEO’s preliminary consent count as the two sides trade accusations and an Oct. 2 target date approaches

C-Suite Strategies

Sep 23, 2026

Fannie Changes How Rent From A Former Home Counts

Fannie now prohibits leases for departing residences and permits market-analysis tools instead of Form 1007, creating a key documentation difference from Freddie Mac

Regulation and Compliance

Sep 22, 2026

MPF Expands Eligibility For Manufactured And Renovation Loans

The Mortgage Partnership Finance Program has expanded MPF Traditional eligibility for affordable loans, manufactured homes, renovations, and lender-funded assistance

Industry News

Sep 22, 2026