Motto Mortgage Named to Prestigious Entrepreneur Magazine List – NMP
Industry News

Motto Mortgage Named to Prestigious Entrepreneur Magazine List

Jan 23, 2020
Total Expert has announced that its Marketing Operating System is now powering Motto Franchising LLC’s MottoSpark

The Motto Mortgage brand has been named to Entrepreneur magazine’s 41st annual Franchise 500 list, ranking 395th overall and first in the Miscellaneous Financial Services Category. This is the first time Motto Mortgage has been included in the Franchise 500. The brand was previously recognized in 2019 by Entrepreneur as one of the “Fastest-Growing-Franchises,” as well as a top new franchise brand.
 
“We are honored to be number 395 on the illustrious Entrepreneur magazine 2020 Franchise 500 list, earning a place among some of the most respected franchise brands. As a three-year startup, it is especially gratifying to be ranked first in the Miscellaneous Financial Services Category,” said Ward Morrison, president of Motto Franchising LLC. “These rankings are a testament to the strength of the Motto Mortgage brand as a franchise opportunity and showcases the potential of our business model.”
 
As the first national mortgage brokerage franchise in the U.S., Motto Mortgage was launched in October 2016 and has showcased fast-paced growth, averaging 50 franchise sales a year. The brand currently has 100-plus offices open in more than 30 states. The franchise brand is also among the top five percent of fastest-growing emerging franchises, according to Franchise Grade.
 
"The 500 companies on the list all have something in common: They understand what consumers want now,” says Entrepreneur Editor-in-Chief Jason Feifer. “They may be an upstart in a brand-new category, or a brand that’s ranked highly on our list for decades. Either way, making our list means they’re a forward-thinking company, nimble, and closely in touch with their customers’ needs—because in an ever-changing business environment, that’s what a franchise must do to thrive."
 
About the author
NationalMortgageProfessional.com
Link copied
Published
Jan 23, 2020
Get the NMP Daily
Analysis and Data
Redfin: Homebuyers Gain Leverage, But Pending Sales Keep Sliding

Pending sales fall 16.4% from a year ago despite lower home prices and mortgage payments, as sellers retreat from a weakening market

Home prices are falling. Mortgage payments are easing. Sellers are becoming more willing to negotiate. Yet the housing market keeps losing buyers.Pending home sales fell 16.4% year over year during the four weeks ending Nov. 1, reaching their lowest level in Redfin's weekly ...

Continue reading
Tech
New AI-Run Mortgage Startup Builds Database Of 224,000 LOs

LenDb.ai is making LO records available to AI assistants, offering a potential new way for borrowers to find originators

A new mortgage technology startup is betting that borrowers will increasingly turn to artificial intelligence to find a loan originator, and it wants to make sure AI knows whom to recommend.LenDb.ai, launched Thursday by venture studio Draper Goren Blockchain, has assembled ...

Continue reading
Renew your NMLS License — for free.

Enjoy access to a free NMLS renewal class when you attend an in-person event.

Find an event
More from
Industry News
Fed Holds Rates, But Pricing Pressures Persist

Rising Treasury yields and fresh inflation data complicate rate locks, borrower qualification, and lender margins as markets anticipate another hike in December

Industry News
Oct 29, 2026
Zippy Adds Capital For Manufactured-Home Lending Push

The $20 million investment from Saluda Grade will support expansion beyond 27 states and new loan products across wholesale, retail, and community channels

Industry News
Oct 16, 2026
Inflation Hits 3.7%, Putting Mortgage Rate Relief At Risk

September’s inflation pickup puts recent rate improvements at risk, potentially eroding affordability gains from lower home prices and seller concessions

Industry News
Oct 14, 2026
PLACE Acquires Ardley, Expanding Push To Turn Existing Borrowers Into New Loans

The latest deal connects borrower retention technology with Maxwell's origination platform and PLACE's real estate network, creating new opportunities for lenders

Industry News
Oct 09, 2026
Equifax, TransUnion Launch New Tools To Cut Credit Report Costs

Both bureaus introduce ways to purchase credit scores separately from reports, while Equifax reports growing VantageScore adoption and extends $1 pricing through 2028

Industry News
Oct 09, 2026
Newrez, eXp Realty Form Joint Venture To Target Purchase Business

Revenos Mortgage is set to launch in early 2027, replacing eXp's joint venture with Kind Lending

Industry News
Oct 08, 2026