Zillow Resumes Homebuying in Four Markets; Mandates New Safety Initiatives
May 18, 2020
Zillow Group has resumed homebuying in four markets. It is also launching a health safety initiative—Move Forward. Stay Safe.—to help protect customers, employees and partners.
Homeowners in Phoenix and Tucson, Arizona, as well as Raleigh, and Charlotte, North Carolina, can now receive an offer directly from Zillow to buy their homes. The company said in a statement it expects to re-start acquisitions in more markets soon. Zillow paused home acquisitions in all 24 markets where it operates on March 23, in response to housing market uncertainty and public health concerns.
The restart and increased focus on safety reflect Zillow's confidence that the housing market is open, and that Zillow can provide customers with a safe way to buy and sell real estate. Former U.S. Surgeon General Dr. Regina Benjamin, MD, MBA, has contracted with Zillow as the company's health advisor. “Move Forward. Stay Safe.” includes health safety standards along with Zillow's groundbreaking virtual technology, designed to protect its customers and give people the confidence to move safely.
"I've dedicated my career to health and wellness. My role as Zillow's health advisor is a continuation of my commitment to prevention and population health," said Dr. Benjamin. "Shelter—a healthy home—is a basic essential we all strive for. As people venture into the real estate market, it's critical they have precise information and guidelines on how to stay safe during every part of their move. From listing, to shopping, to closing documents, we must minimize risk and protect each other. I am pleased to join Zillow in its dedication to public health through this new initiative."
All Zillow-owned homes will follow a "CPD" protocol, which stands for "clean, protect, distance," which Zillow feels will keep customers safe as they are touring homes. For-sale homes will undergo an additional cleaning regimen. Personal protective equipment, such as masks and gloves, is recommended for all in-person tours, and in-person tours are limited to allow for healthy distancing.
Zillow is continuing to market and sell homes through Zillow Offers, but is not holding open houses. Instead, buyers have the flexibility to shop in several ways. In addition to in-person showings, they can virtually walk through Zillow-owned homes through proprietary 3-D Home tours, which are available on all listings.
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