Homebuyers More Likely To Purchase A Home Entirely Online – NMP Skip to main content

Homebuyers More Likely To Purchase A Home Entirely Online

Jul 16, 2020
Couple shopping for a home online.
Director of Events

A report from Zillow found that homebuyers and sellers are likely to purchase or sell a home entirely online. Digital tools are widely available and the coronavirus pandemic has given folks added motivation to buy or sell a home without leaving their current residence. That's not all, Zillow believes that consumer demand will likely keep those tools in place and drive more online real estate transactions in the future.

According to a Zillow survey, 36% of Americans said they are more likely to buy a home entirely online during the COVID-19 pandemic. Another 30% said they are likely to do the same after the outbreak ends. On the sales side, 43% said they are more likely to try and sell a home entirely online and 33% would still do so once the pandemic ends.

"The home shopping tradition of loading the family into the minivan and touring open houses all weekend may be over," said Zillow economist Jeff Tucker. "Now shoppers are realizing they can use virtual tours to either skip in-person shopping or at least to winnow down their options and visit fewer homes in person, making it easier and less time-consuming to find their next home. That speed advantage can give buyers a leg up in today's fast-moving market."

Meanwhile, virtual home tours are on the rise with stay-at-home orders and overall concerns about the pandemic steering buyers away from in-person interaction.

"People are realizing they can make some very big purchases from afar," said Erin Krueger, with the Erin Krueger Team at Compass. "Now we're equipped with the systems and processes to serve our clients virtually when they can't be there in person, and that's absolutely been accelerated by the pandemic. Our clients are very happy with their new homes."

Click here to read more about why more folks are turning to online homebuying and selling tools.

About the author
Director of Events
Navi Persaud is Director of Events at NMP.
Published
Jul 16, 2020
Jobs Report Comes In Weak After Mortgage Rates Surge

Employers added just 29,000 jobs in September, sending Treasury yields lower and offering a potential counterweight to the recent rise in mortgage rates

Oct 02, 2026
Price Cuts Hit Four-Year High As Mortgage Rates Top 7%

More than one in five listings took a price cut in September, but pending sales still posted their sharpest annual decline since March 2025

Oct 01, 2026
Serious Mortgage Delinquencies Rise 19% After Five Months Of Improvement

ICE data shows 574,000 mortgages were at least 90 days past due in August, while early-stage delinquencies remained below year-ago levels

Sep 29, 2026
Smaller Down Payments Give Buyers More Room, But Rates Limit The Savings

The typical down payment fell 9% from a year ago, while shifting market conditions are giving originators different affordability conversations across the country

Sep 25, 2026
Mortgage Rates Break 7% Just As Builders Find A Way To Move Buyers

New-home sales rose 6.4% in August as builders cut prices, offered incentives, and sold more lower-priced homes. Now mortgage rates are moving against buyers again

Sep 25, 2026
Borrowers Want Digital Closings, But Some Originators Remain Hesitant

ServiceLink finds 45% of surveyed LOs cite borrower reluctance as a barrier, even though most recent buyers say digital options would influence their choice of mortgage provider

Sep 23, 2026