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Localize Introduces Homebuying Advisor For NYC

Navi Persaud
Dec 07, 2020
Photo of Localize's Robin product.

Localize, a real estate technology company, introduced its new homebuying advisor, Robin. Robin uses human intelligence and previously unavailable data to help homebuyers anticipate future events and navigate the process of purchasing a home or investment property in New York City, according to a press release.

"By combining this unique data store with real human intelligence, Robin can be a personal house hunter, savvy advisor, and real estate wiz," said Asaf Rubin, CEO of Localize.

Robin allows prospective homebuyers to gather information such as whether or not construction may block their view, when a park renovation might happen, if subway closures may affect their commute times and more.

Localize stated that 40% of homebuyers experience buyer's remorse within two years of purchasing their home, citing a survey.

"No two home buyers are the same. Why should every home listing provide the same info? Simply offering the same old details such as square footage, number of rooms, and asking price is no longer sufficient," explained Omer Granot, president and chief operating officer of Localize. "Some buyers want to know if a home has natural light, great views and access to parks, others want to know if there is street-level noise or nearby construction. All of them want answers before they ever visit a home."

Localize was able to secure four hundred publicly available data sources and purchasing access to dozens of additional proprietary data sources including truck routes, flight paths, local zoning and permit information and many more, according to the release.

Next, Localize's data scientists and urban planners created Insight Engine - a set of new AI and machine-learning algorithms that digests all this information together to produce entirely new insights and even predict future events.

Dec 07, 2020
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