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Home Point Financial Rebrands To Homepoint

Navi Persaud
Dec 09, 2020
New Homepoint logo

Mortgage lender and servicer Home Point Financial rebranded to Homepoint. According to the company, the rebrand reflects its commitment to redefining the homebuying and homeownership experience.

Homepoint is now the third-largest wholesale mortgage lender and 9th-largest nonbank mortgage lending in the U.S., according to a press release. The company had 300,000 customers, a network in excess of 5.500 partners and 2,500 full-time associates as of Sept. 30, 2020.

In the first three quarters of 2020, Homepoint surpassed $38 billion in closed loan volume, dwarfing its total loan volume in 2019 of $22.2 billion.

"Our growth over the past five years has been fueled by our passionate commitment to putting people first in everything we do," said Phil Shoemaker, president of originations at Homepoint. "This new brand represents our belief that the mortgage industry is defined by people and relationships, rather than by commoditized products and services. We are redefining homebuying and homeownership with a personalized experience, helping to support the financial well-being of our customers."

In addition to the rebrand, Homepoint launched a suite of new resources including a redesigned website, mobile app and updated digital offerings.

"For most Americans, their home is one of their single most valuable assets, representing a crucial element of their broader financial lives," said Ginger Wilcox, chief experience officer at Homepoint.

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