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RE/MAX Forms Strategic Alliance With NAREB

Navi Persaud
Feb 24, 2021
RE/MAX and NAREB logos.

RE/MAX, LLC and the National Association of Real Estate Brokers have formed a strategic alliance centered on RE/MAX and the NAREB's commitment to fair housing and diversity in homeownership.

Additionally, RE/MAX will have added presence at NAREB industry events moving forward and RE/MAX affiliates will have access to NAREB training and development opportunities, according to a press release.

"Ensuring that homeownership is accessible to everyone, regardless of background, is at the core of the RE/MAX culture," says Mike Reagan, RE/MAX senior vice president of Industry Relations and Global Growth and Development. "This new relationship will further empower RE/MAX affiliates to serve a greater number of homebuyers and sellers."

According to the press release, the U.S. Census Bureau reported that the Black homeownership rate in 2020 was just 42.1% compared to the national average of 66%. In the new partnership, the NAREB will assist RE/MAX agents with critical tools and resources to address the unique real estate challenges facing the Black community.

"Our goal is to educate our members so they can speak to others," Lydia Pope, NAREB president-elect, said during a recent appearance on the Start With a Win Podcast. "It doesn't matter what happens at the top. What's important is how you bring it down to the grassroots of your membership and how they articulate and provide that service to where they live, where they work, where they do their business."

According to Pope, the organization's goal is to not only increase awareness of barriers to homeownership among minorities, but to also provide solutions to these challenges. Educating their communities is one of the biggest ways real estate professionals can have a positive impact, she says.

The release states that the National Association of Hispanic Real Estate Professionals and the Asian Real Estate Association of America are also part of RE/MAX Strategic Alliances program.

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