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Realogy Holdings Corp. and Home Partners of America, a residential real estate investment and management company, expanded the real estate cash offer program RealSure to Columbus, Ohio metropolitan area home sellers who have a qualified property and work with a participating Realogy brand-affiliated real estate agent, according to a press release. Columbus will be one of 20 total U.S. markets offering RealSure by midyear, as the companies look to execute a broader expansion strategy.
RealSure is designed to address the two questions consumers most often have when selling their home in today's competitive market: What is the best price I can sell for? Should I wait to look for my next home until my current home sells to strengthen my position to buy? Combined with the guidance of a Realogy-affiliated real estate agent from one of its well-known brands, RealSure offers solutions with its two features RealSure Sell and RealSure Buy.
With RealSure Sell, RealSure home sellers have the certainty of a 45-day cash offer while they work with a real estate agent to market their home for an even better offer in hopes to maximize the value of their current home. With RealSure Buy, the choice is up to the RealSure home sellers, according to the press release. Whether they accept the RealSure Cash Offer or a third-party offer, RealSure Buy's features position RealSure sellers have the ability to purchase and move into a new home they love with ease.
"In a hot real estate market like Columbus where homes are changing hands at a much higher and faster rate," said Kristin Aerts, vice president of consumer programs for Realogy. "The demand for real estate agents across the U.S. to serve their clients with cash offers continues to drive the expansion of RealSure."
"Now more than ever, people are looking for flexibility and control when going through the home selling and buying process," said Tracey Jeter, vice president of sales and business development for Home Partners of America. "RealSure provides not only the certainty that comes with a cash offer but also the opportunity to work with a trusted real estate agent to weigh all of their options based on what works best for them."
RealSure is currently available in the cities of and metropolitan areas surrounding Atlanta, Denver, Dallas, Chicago, and Houston as well as Columbus, Ohio; Colorado Springs, Colorado; Ft. Myers, Sarasota, Tampa, and Orlando, Florida; Austin, Texas; and Sacramento, California.