Gen Z’ers And Millennials In A Mood To Sell

A large portion of homeowners born after 1981 are itching for new addresses. A new study shows Millennials and Gen Z’ers are primed for home sales by Spring 2023.

Coldwell Banker, a provider of full-service residential and commercial real estate brokerage services, found more than two-in-five (44%) of Gen Zer homeowners (age 18-25) and over a third (35%) of Millennial homeowners (age 26-41) plan to sell their homes within the next 12 months.

"With more than two in five Gen Z and over a third of Millennial homeowners planning to sell their homes in the next 12 months, reaching these generations is key to unlocking inventory in 2022,” M. Ryan Gorman, CEO of Coldwell Banker Real Estate, said.

According to Statista, there are 72.26 million Millennials in the U.S. There are 67.06 million Gen Z’ers but some of those are as young as nine years old.

The same survey found that 59% of Gen Zers and 65% of Millennials say they expect good real estate agents to use social media (e.g., Facebook, TikTok, Instagram) for marketing purposes.

The survey was conducted online within the United States by The Harris Poll from Feb. 3-7, 2022, among 2,012 U.S. adults ages 18 and older, among whom 1,309 are homeowners.