Geneva Financial Adds Illinois Mortgage Branch – NMP Skip to main content

Geneva Financial Adds Illinois Mortgage Branch

Senior Editor
Jul 07, 2022

Location will be headed by Branch Manager Jonathan Gonzalez

Geneva Financial, a direct mortgage lender operating in 46 states, has announced the opening of a new branch in Hoffman Estates, Ill., led by Branch Manager Jonathan Gonzalez.

Jonathan Gonzalez Geneva

"The focus on the human element at Geneva is what drew me in," Gonzalez said. "I want to be able to provide the best service for my clients that I can and a big part of that is treating them like people. This move to Geneva has been a fantastic experience and we are excited to see our branch continue to grow."

In the mortgage industry since 2004, Gonzalez has dedicated himself to the Illinois market and says he is honored to serve his home state with this move to Geneva Financial.

Before joining Geneva Financial, Gonzalez was an independent insurance agency owner for Fox Valley Insurance Group, and as a sales manager and mortgage loan originator for Celebrity Home Loans LLC. Before that, he was a branch manager and MLO for Primary Residential Mortgage, and as a MLO for VanDyk Mortgage Corp.

Founded in 2007 by Aaron VanTrojen, Geneva Financial is a direct mortgage lender headquartered in Chandler, Ariz., with more than 130 branch locations in 46 states.

About the author
Senior Editor
Keith Griffin is a senior editor at NMP.
Published
Jul 07, 2022
Zippy Adds Capital For Manufactured-Home Lending Push

The $20 million investment from Saluda Grade will support expansion beyond 27 states and new loan products across wholesale, retail, and community channels

Oct 16, 2026
Inflation Hits 3.7%, Putting Mortgage Rate Relief At Risk

September’s inflation pickup puts recent rate improvements at risk, potentially eroding affordability gains from lower home prices and seller concessions

Oct 14, 2026
PLACE Acquires Ardley, Expanding Push To Turn Existing Borrowers Into New Loans

The latest deal connects borrower retention technology with Maxwell's origination platform and PLACE's real estate network, creating new opportunities for lenders

Oct 09, 2026
Equifax, TransUnion Launch New Tools To Cut Credit Report Costs

Both bureaus introduce ways to purchase credit scores separately from reports, while Equifax reports growing VantageScore adoption and extends $1 pricing through 2028

Oct 09, 2026
Newrez, eXp Realty Form Joint Venture To Target Purchase Business

Revenos Mortgage is set to launch in early 2027, replacing eXp's joint venture with Kind Lending

Oct 08, 2026
FICO Cuts 15% Of Workforce, Cites AI And Organizational Changes

Workforce reductions come amid wider lender adoption of VantageScore and changes to GSE credit-score pricing

Oct 07, 2026