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Geneva Financial Announces New California Mortgage Branch

Keith Griffin
Jun 10, 2022
Geneva Financial logo

New location will be headed by branch manager Brenda Hale.

Geneva Financial, a direct mortgage lender operating in 46 states, has announced the opening of a new branch in Lake Elsinore, Calif., led by Branch Manager Brenda Hale.

The opening of this new branch provides opportunities for local borrowers and buyers looking to navigate the current housing market.

"I have spent most of my adult life helping others achieve their financial goals." Hale said. "I am here to help everyday people who are the pulse of America. There is nothing more rewarding than knowing I made a positive impact in someone else's life."

With over 20 years of experience in the financial services, real estate, and mortgage industries, Hale and her team specialize in VA, DACA, self-employed, and first-time homebuyers.

Founded in 2007 by Aaron VanTrojen, Geneva Financial is a direct mortgage lender headquartered in Chandler, Ariz., with more than 130 branch locations in 46 states.

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