Geneva Financial Announces New California Mortgage Branch – NMP Skip to main content

Geneva Financial Announces New California Mortgage Branch

Jun 10, 2022
Geneva Financial logo
Senior Editor

New location will be headed by branch manager Brenda Hale.

Geneva Financial, a direct mortgage lender operating in 46 states, has announced the opening of a new branch in Lake Elsinore, Calif., led by Branch Manager Brenda Hale.

The opening of this new branch provides opportunities for local borrowers and buyers looking to navigate the current housing market.

"I have spent most of my adult life helping others achieve their financial goals." Hale said. "I am here to help everyday people who are the pulse of America. There is nothing more rewarding than knowing I made a positive impact in someone else's life."

With over 20 years of experience in the financial services, real estate, and mortgage industries, Hale and her team specialize in VA, DACA, self-employed, and first-time homebuyers.

Founded in 2007 by Aaron VanTrojen, Geneva Financial is a direct mortgage lender headquartered in Chandler, Ariz., with more than 130 branch locations in 46 states.

About the author
Senior Editor
Keith Griffin is a senior editor at NMP.
Published
Jun 10, 2022
First Major Housing Reform In Decades Becomes Law Without Trump's Signature

Bipartisan ROAD to Housing Act advances supply, construction, and mortgage reforms despite White House protest

Jul 10, 2026
Mortgage Star Conference Honors Women Shaping The Future Of Mortgage Leadership

MWLC honors leaders driving innovation, mentorship, and growth across the mortgage industry

Jul 09, 2026
June Jobs Report Improves Mortgage Rate Outlook

Slower hiring strengthens bonds and eases concerns over additional Fed tightening

Jul 02, 2026
NEXA Founder Mike Kortas Launches evoLend To Help Originators Retain Borrowers

New Fannie Mae-, Freddie Mac- and Ginnie Mae-approved mortgage servicer aims to keep originators connected to borrowers through servicing data, payoff visibility and retention tools

Jul 02, 2026
President Trump Cancels 21st Century ROAD To Housing Act

Trump cancels signing the bipartisan housing bill, leaving affordability package in limbo

Jun 24, 2026
Commercial, Multifamily Mortgage Debt Tops $5 Trillion In Q1

MBA says outstanding debt grew by $26.3 billion in the first quarter, led by multifamily lending and increased holdings from banks, agencies, and life insurers

Jun 18, 2026