NEXA Mortgage, LLC, the nation's largest mortgage brokerage, has appointed Geri Farr as its chief growth officer, effective immediately. Farr most recently served as senior vice president, West retail sales at Kind Lending and previously held leadership roles at Bay Equity.
“NEXA has built something unique — wholesale-level pricing and product optionality, combined with the infrastructure and leadership support loan officers expect from top lenders,” Farr stated in a release. “That’s why I’m here: to help distributed retail loan officers understand they now have a better solution moving forward.”
“The misconceptions about wholesale are gone,” she contended. “This is about giving LOs the best of all worlds.”
Notably, Farr’s appointment is a strategic one for NEXA. The company said her role will include:
- Partnering with large teams and organizations, including groups like Kind Lending and other wholesale-aligned lenders, to create opportunities for LOs and consumers.
- Helping convince retail producers to join NEXA by highlighting the company’s wholesale rates and lender-level infrastructure.
- Working to cement NEXA’s strong position in attracting retail LOs.
Mike Kortas, CEO of NEXA Mortgage, noted he’s worked with Farr in the past and has "always been highly impressed with her professionalism, presence, and the way she elevates everyone around her.” Kortas called Farr a strong advocate for LOs and a great leader.
“Appointing her to the C-Suite is long overdue, and we are thrilled to finally make it official,” Kortas added. He also hinted at more to come in terms of Farr’s leadership at NEXA: “Our plans for Geri extend well beyond the role of Chief Growth Officer,” Kortas noted.
Jason duPont, COO of NEXA Mortgage, said Farr brings “unstoppable energy and laser focus” to NEXA. “Her relentless pursuit of excellence and dedication to building the best culture for loan officers," he added, "will set a new standard of success at NEXA.”
NEXA again noted in this release that it began as a brokerage “but has grown into a lender platform offering wholesale rates and products.”
The company stated it “is dispelling the misconceptions around wholesale and proving that retail loan officers don’t have to choose between price, product, or support,” asserting that it offers LOs all those things.
